Mcdonaldization Principles of Efficiency
The Mcdonaldization concept as coined by George Ritzer refers to the process and principles by which fast-food restaurants are operated. Not only in American society but also the world at large has experienced the characteristics of the fast-food restaurant are displacing Weber’s theories of bureaucratic rationality (Ritzer 28). A system of production is put in place that ensures the same products and services across all the McDonalds food outlets. Most of the services are automated to give the business owner adequate control of the entire business processes. The staffs are routinely taken through the fundamental aspects of the food chain that gives it a unique taste. The success of Mcdonaldization principles revolve around four major factors namely, efficiency, predictability, control, quantification and calculation. This research paper seeks to explore the principles and processes of fast-food restaurants in McDonalds Food Chain Company.
Mcdonaldization Principles of Efficiency
The managerial team is required to focus on taking less time to accomplish small tasks so that the same translates to minimal time in completing bigger tasks (Steijn 45). Therefore, the whole operation process targets are achieved promptly in productions as well as distribution. Customized cooking platform in McDonald’s food chain stores made for you ensures consistency and efficiency in producing a variety of foods. Efficiency ensures top-notch customer services because deliveries are much faster. Clients are much happier when they receive their products promptly. Don't use plagiarised sources.Get your custom essay just from $11/page
Mcdonaldization Principles of Quantification and Calculation
This technique involves quantifiable outcome-based approach because quantity equals quality. McDonald sells Big Mac and not Good Mac because its emphasis is on quantity and not quality (Ritzer 74). Customers quantify how much food they are offered compared to how much they are being charged. Client satisfaction comes as a result of taste and preference. When the customer get what they need in the right amounts its more fulfilling to both the customers and the food chain restaurant. Quantification is significant in offering revolutionary products to the mass market for low budgets customers.
Mcdonaldization Principles of Predictability and Standardization
No matter which McDonald’s restaurant a customer visits, they receive the same service for a similar product at all times (Steijn 101). The tasks in various outlets are highly predictable because they go through the same process and routine. Production guarantees uniformity and standardized products and outcomes. This favors the majority of the customer base as taste and prices are equalized across the board. Customers come back for similar experiences which are bound to happen because of the routine practice.
Mcdonaldization Principles of Control
The principle of control involves substituting nonhuman for human technology because of its more predictable. Increasing control through mechanization, the whole rationalization procedures by the employees give the employer better control of the entire processes (Ritzer 87). No matter where a customer goes, every process is computerized and employees are meant to think less so as to deliver more. This is evident is similar products and services in any food chain store customer visits. Customers are guaranteed of fast efficient services in all McDonald’s food outlets in the world.
Conclusion
Rationalization is a process by which the ordinary aspects of life rules the society such as capitalism, bureaucracy, organizational goals replacements, Iron Law of Oligarchy, and self-fulfilling stereotype in the cultural set up among others. Customers get the food they need almost promptly irrespective of region. Fast and efficient services with uniform quality and quantity is almost guaranteed. Automation of services delivery channels has made life more fun with lots of conveniences. Corporate Culture that is not openly communicated this is form of stereotype that expresses the aspect of under-performing and high-performing workers. Social Stratification Stratification involves subdividing people into groups according to power or prestige.