media and the influence it has

        media and the influence it has

Media is one of the most significant changes in technology. Information becomes more comfortable to be conveyed day today. The effects of the latter are adverse, and thus media plays a significant role in the impact of character in many people. This paper will discuss in detail the media and the influence it has.

The government influences the media sector. Rules and regulations are well stated in the influence of the media. Even if the constitution gives freedom to the press, the government regulates the information provided to the public. Licenses must be given to the media firms by the government (Wang, Zhang, Ren,& Zhao,2011). Independent bodies have been created by the government to make sure that no biased information gets to the public. In an occasion of political campaigns, media should neutrally offer political details. Recently stiff laws have also been put on board to prevent social media from being biased in the information given.

Ownership of the media is a factor of the content delivered to the society. An owner of a media firm has an influence on the community based on interests. Government ownership of the media has the benefit of employing its policies and addressing the public on its system (Zavattaro & Sementelli, 2014). Apparently, on an occasion where private ownership of the media has different interests to the public. Private property has benefits of advertisements and entertainment content. Therefore, many people may prefer entertainment to the policies of the government

The media either deliver positive or negative impacts on society. The media greatly influence attitudes in the community. One’s view of a company or a brand is dependent on the media. The media create a monopoly market ( McChesney,2016). It occurs where advertisements are done in multiples every day to the media may lead the people to focus on the products advertised. Exposure to other fields of products produced fails, and society is confined to the products brought on board. On a personal level of the media, being a young person, private-owned media firms are my interests. Bearing the fact of the advertisements done and the entertainment is a target to the youth. My attitude towards products I use is dependent on the advertisement for the product at my glance. Therefore, I tend to follow what is placed on board.

The consolidation of media with individual ownership upholds a monopoly market(McChesney,2016). It occurs where an individual has collaborated with other companies in favor of marketing. Tenders of such a company are confined to a specific individual, and all endeavors are connected to the providers of the jobs. Many related companies in the media come along and perhaps have sub-media platforms linked to the primary market. The market tends to grow, and emphasis of the same products to the society is paramount. Hence, individuals may stick to products used yet not because they are quality, but due to the attitude taught by the individual ownership media.

Biased information is easily given to the public, especially in social media (Shin & Thorson,2017). The private ownership media are after money, and some politicians may take advantage and focus on such a situation. Vices of hatred may be spread against an individual due to political differences. The individual ownership, if not well considered, may spread wrong information and distorting peace and harmony among people. Therefore it contrasts the primary purpose for the media at large.

Some changes in the media should take place. Firstly transparency must be abided. This can be achieved by putting consideration of what is fed to society. Vices should not be upheld. In the case of individual ownership media, an oligopoly market should be supported, and corruption in the personal ownership media should be shunned, and what is in the media should be positive and just even on political bases.

REFERENCES

Wang, H., Zhang, W., Ren, N., & Zhao, T. (2011, August). Design and Implementation on           MPEG-4 Streaming Media Digital Rights Management System. In 2011 International           Conference on Management and Service Science (pp. 1-4). IEEE.

Zavattaro, S. M., & Sementelli, A. J. (2014). A critical examination of social media adoption in    government: Introducing omnipresence. Government Information Quarterly, 31(2), 257  264.

McChesney, R. W. (2016). Rich media, poor democracy: Communication politics in dubious         times. New Press, The.

Shin, J., & Thorson, K. (2017). Partisan selective sharing: The biased diffusion of fact-checking    messages on social media. Journal of Communication, 67(2), 233-255.