Mediums of information sharing

Overview

In case of any incident that has already happened or is waiting to take place, government and private companies should reach out to people both inside and outside to provide necessary clarifications, justifications, and explanations. This is usually done through various mediums, which are backed either by printed media of communication or through technology. In both cases, the main objective is to reach a large number of people at the same time, so that the information delivered can create maximum awareness. Also, using these mediums saves the government and the company a great deal of cost, workforce, and time, which could be further appropriately utilized.

Types of Mediums

As discussed earlier, the information-sharing medium in these cases usually is of two kinds: printed and electronic. Printed media enable the government to use printed mediums of mass communication (such as newspapers, magazines, notices, letters, legal orders, et cetera.) which could be posted in places where maximum people can see it, or could be delivered to every individual directly. For example: If a company wants to alert its employees about any upcoming event, they can print a notice, and post it in the notice boards present at appropriate locations within the company premises, so that maximum people can read it and act accordingly (Gitonga, Ong’ondo, & Ndavula,2020).

Another type of medium that is useful in these cases is the electronic medium. This type of medium is generally faster and more effective than print media since, in many developing countries, illiteracy is still one of the major concerns. Electronic media cuts through literacy barriers, as it can spread the information through audio and visuals, which is more effective. This can be done through telephones, intercoms, public addressing systems, televisions, radios, websites, and social media (Medoff & Kaye,2016).

Nowadays, it is ubiquitous for a government office or a company to have its own social media page. Because of their already existing popularity, several people follow them on social media. If the government or company wants to spread the news about an incident, it is elementary for them to do so using these social media accounts. For e.g., the government can use their social media pages to announce the launch of a new facility and explain the uses and advantages of it. This can save the government a lot of money, as this would simultaneously reach thousands of people, as well as would be less costly (Guillamón et al., .2016).

Conclusion

Effectively reaching up to people regarding the latest incident, and clarifying the matter on their part has many advantages both for a government and for a company.  It clears out the misconceptions among the people, establishes further trust, helps and directs them what to do, and makes them aware. This, in turn, shows the transparency of the government, as well as the company, and makes sure that their reputation is intact among the masses. Failure to do so raises suspicions and makes people dissatisfied with the government/ company. It also creates confusion, as several people make up their false theories regarding that particular incident.