Mission, Goals and Performance Management for Starbucks

Mission, Goals and Performance Management for Starbucks

Starbucks is a company in American that produces coffee that was established in Seattle, Washington, in the year 1971. Today the company operates in more than 30000 locations in the world. Many companies consider several factors for their excellent performance and existence. These factors include a vision, mission, objectives as well as proper strategies as observed in the Starbucks company. Therefore this paper discusses the Starbucks vision, mission, goals, and strategies and how these factors have affected its performance management system.

The company’s vision is to see people treated as a family so that they become loyal and deliver beyond the requirement. The word people in this statement includes both the employees, customers, and suppliers to this company that are very vital to its performance. The mission of this company is to motivate and enhance the development of the human spirit. The company achieves this through developing a culture that is accepted in the community, and that supports personal growth.

The major objectives of this company are well stated in its mission. These objectives include the development of a culture that can be accepted, and that is supportive of a person’s growth. The managers of this company usually strive to ensure that the company is accepted in all places it is located and that its policies are accessible. Secondly, the company seeks to build a good network relationship with its suppliers from all parts of world to maintain steady supply of the raw materials used for production. Thirdly the company aims at building a good customer relationship. The above objectives have been achieved by having company leaders that lead multicultural teams of persons with different visions and insights, ensuring improved company service delivery. These objectives have led to a significant impact on the organization’s success.

The major strategies of this company include both the business level strategy that focuses mainly on the marketing strategies and the functional level strategy. The marketing strategy majorly focuses on branding of products, customer orientation, and quality-based differentiation. It also includes investigation of new markets, advertisement strategies, among others. The functional level strategies give its focus to the setting of directions and priorities and ensuring the departmental and teamwork towards the same goal. It also enhances the decision-making process and allowing the adaptation of the business in its located environment. These strategies have been followed strictly in ensuring the success of the Starbucks company.

A performance management system is a process through which managers appraise their employees’ performance. Therefore, with the vision, mission, objectives, and strategies of the Starbucks company, managers become aware of what is expected of their employees around some specific roles. They also become aware of the resources available to their employees. By so doing, they understand all the roles of their employees in achieving the company’s goals, which eases their work during performance appraisal. Through this system, the managers can realize some gaps needed by the organization that can enable better achievement of its goals and also helps them in motivating employees. It also helps the managers in monitoring some employees, thereby reducing laziness and negligence as the main focus is to achieve the company’s goals.

The vision mission goals and strategies are always set to guide the employees’ performance in an organization. Through these, individuals ever become aware of their key roles in achieving organizational goals. The vision of this company ensures that individuals are treated as a family, and this promotes teamwork. The mission also ensures that the organization’s environment favors all employees from different cultures, which also enhances teamwork. Working towards the same objectives and using the same strategies in achieving these objectives is also a critical factor in promoting teamwork. Usually, individuals with the same qualifications are grouped towards achieving specific goals, and this supports a lot of teamwork as ideas are garnered from different individuals.

Performance management system design refers to a structure that is designed and used by managers in appraising their employees’ performance. Therefore, the importance of the mission, vision, objectives, and strategies of a company ensures a proper structure by the management. It is the above factors that make the managers aware of the shareholders’ expectations and their expectations towards the employees. Using the above knowledge, they make a well-designed structure that makes their work more manageable during the employees’ appraisal.

In conclusion, the above factors, that is, mission, vision, goals, and strategies are very important in enhancing organizational success. The mangers should always consider the above factors when developing a performance management system design and use it to appraise the performance of their employees accurately. The managers should also consider the above factors in promoting a conducive work environment and enhancing teamwork among its employees. By considering the above factors, all organizations will always experience an improvement in their performance leading to rapid growth in these industries.