mountain man breweries company analysis

mountain man breweries company analysis

Brewing companies have faced steep competition in the attempt to control markets and ensure their products command a significant market share. Many companies have opted to introduce new products that will attract more consumers, especially the youth. This will boost their profits as they will attract customers of all ages. This has seen the emergence of new alcoholic brands from a single company.

Before introducing a new product in the market, a company estimates its success in the market and therefore develops goals and objectives to be achieved. The main goal of any company is to maximize its profits and ensure the company has a higher command in the market share. As such, the company develops strategic plans that will enable the company to achieve its goal.

Creating a strong brand which is unique and specific branding creates a strong reputation to the consumers. This increase the acceptance of the product and thus, the success of the company is ensured. Also, continues market assessment and advertisement creates product awareness, and therefore the consumers buy more of the product.

Competition creates pressure on any company. The success of any company depends on how the company products can compete favourably in the market. As such, a company distinguishes its products from those of its competitors by creating a strong brand that is characterized by branding, blending and numerous advertisements on the product. Customer’s relations are also paramount and distinguish how a company relates to its competitors. These factors not only determine company sales but also determine the success of the company.

In most cases, companies face decline due to steep competition in the market. If the company does not employ effective competition strategies, there will be a decline in sales and profits. Introduction of new products that act as subsidies to the company products also leads to a decline in sales. Pricing is also a major contributor to the decline of a company.

Any market that is supplied by many producers and manufacturers has great competition. The only producer whose products can compete favourably is the market remains in the market while those who are disadvantaged quit the market. This poses a challenge of creating a monopoly in the market in the future.

Introducing a new product in the market does not necessarily mean success a company but is much needed in order to diversify the company’s market share. Introducing such a product may affect the demand of the existing products, but equilibrium is met in the long run after stability is achieved.

Introducing a new product in the market motivate the company employees and the whole company to produce more. It also expands the company line of production and thus pushing the company forward. New products create more profits for the company and thus ensure the success of the company. Apart from these advantages, introducing new products may deviate the customer from the main product that a company produces. As a result, the company may lose its originality. As such, any company with intentions to introduce a new product should carry on the process of introducing the product. This is because it is more advantageous to the company.

During the process of introducing a new product, the management should have alternatives in case the new product fails. In most cases, the company should consider promoting the existing products and ensure they command more market power.

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