My Personal Brand as Real Estate Broker

My Personal Brand as Real Estate Broker

Helping clients get their dream homes within their budget is my aim. To ensure that my brand is the best, there are ways I will develop my online presence. These ways are backed up by an action plan to ensure that the brand definition is realized (Vitberg, 2010). This is done because there are many benefits a person can gain from building a personal brand.

A personal brand will enable one to gain trust and authority from the public.  The brand helps in building trust with the audience. It positions one as the person with authority in the area of is industry (Harris, & Rae, 2011). One is regarded as the industry’s thought leader.

Getting featured on the media is another benefit of personal branding. This is because with a personal brand one is always producing content to feature on his platforms. Authentic content from experts is always being sought by the media (Vitberg, 2010). This gives a person an opportunity to make an appearance on the main stream media as he shares his ideas to the audience.

A personal brand helps one to build a network. This is because when a person has his ideas well-articulated, it is easier for him to connect with like-minded people. The connections build to a network. A brand is a way of displaying value for connection.

It is an aim of every brand to attract clients. Creating a personal brand can help in attracting clients. This is because a personal brand helps one stand out as an expert in a given industry or it helps one in creating a niche in the market (Harris, & Rae, 2011). This effectively earns one clients.

Premium pricing is a nightmare for any brand. It is hard to justify the premium prices. A personal brand which is strong helps one overcome being a commodity competing for a price (Harris, & Rae, 2011). Competitors in the market are edged with a well-established brand.

A lasting business is everyone’s goal. A personal brand leads to one having a firm authority in the market as he brand sticks with a person. One is able to evolve with an evolving market thus creating a lasting platform.

Ways to Develop an Online Brand

In developing a personal brand there are ways one can do it. The following are the discussed ways on how my brand will be built as a real estate broker.

Foundation

The first step I will take in developing the personal brand is to build a foundation where my personal brand will lay on. This foundation will be an authentic whereupon I can confidently build on. This will be done through a strategic and purposeful showcasing of myself in an authentic manner to the public and my customers. Here my beliefs, values, passion, and skills are displayed, they are referred to as brand assets as Khedher (2014) asserts. Thus an inventory of my brand assets is important in determining them.

Taking Inventory of my Brand Assets

The purpose of taking inventory of brand assets is to find the intersection of brand assets a point where the foundation of personal brand is built on (Khedher, 2014).

My Skills and Credentials are determined. Here I will bring out the skill I have acquired my whole life. The training credentials I have, all the certifications, and the awards I have ever received are brought out.

My Passion and Interests is also an important aspect. The topics and industry am interested in the real estate are the consideration. That which is am passionate about is made clear.

My Core values and Beliefs is also an integral part in brand asset inventory. The core values which are important in my career and that what I believe in is so important. What I stand for is made clear and what I abhor is also explained.

After I have determined the brand assets I have, the next step is defining my personal brand key elements. These elements help in guiding my decisions while building my personal brand. The key elements touch on the following;

Key Elements

These are the brand vision, mission, message, and personality (Labrecque, et al., 2011). They are discussed as follows;

My Brand vision. This is what a brand should be known for. How you want the world to know you is brought out in this key elements.

My Brand Mission. The reason for building the personal brand is a key element issue here. The purpose of my personal brand, what I want to influence, and what I want to accomplish is determined.

My Brand Message. The key message I want to communicate my audience is the key issue. The message which I want to reinforce consistently in my content is brought out. That advice I want my audience want to receive concerning my expertise is explained.

My Brand Personality. My personal characteristics at this point is incorporated into my personal brand. How I want to be perceived is an important consideration here.

Target Audience

In determining my clients I have to do it in a manner that the ideal clients are the only who become the target. Not every person is an ideal client and therefore ways must be crafted on how to weed out and repel the persons who are not clients from being among the targeted audience.

A client profile is created which is perfect. This happens through determining the demographics of the clients, the aspirations and desires of the clients, and what challenges the clients are undergoing preventing them from being your clients.

Irresistible Offer

            Here the product am selling is determined. This product must be able to solve a specific problem in the market. Being general in the product I sell will not earn any customers, thus, I will create a product which my customers want not a product I want myself.

This will be possible by defining what I do. This will explain the value that I want to give to my clients in consideration of their money (Vitberg, 2010). This will be crowned by giving my services a unique name.

Personal Website Optimization  

This key feature requires that my personal website and online platforms have a good impression. That they are understandable at first glance. The platforms should be able to entice a causal visitor to the platforms into a client.

Optimization can be achieved through having a logo which will be displayed across all the online platforms. The value proposition must be prominently displayed on the platforms. The online platforms will have a call to action to realize the optimization (Vitberg, 2010). The personal brand story must be told in the platform concluding with how to be contacted.

Content Strategy

            This demands that I don’t create content which will be convincing clients that I can help. The focus will be content that is able to help clients solve their problems. This helps in building trust with my client and gaining more audience.

This I will achieve through listing the potential topics as the first step. Then I will create content based on the topics. After content creation I will determine which platform to publish the content, in agreement with what Harris and Rae (2011) say. I will emphasise on quality and consistency.

Visibility Strategy

            Content creation is not enough, the content must be made visible to the market. This can be done through participating in interviews either on television or any other main stream media, one can blog for other online sites, and partnerships and joint ventures with like-minded people is necessary in ensuring that visibility is achieved (Labrecque, et al., 2011). This I will put them into practice.

Community Building

Being a leader in the community should not be aim rather, the aim should be being a leader of a specific product or creating a niche for myself in the market. This I can achieve through building groups in the online platforms like Facebook groups, hosting live events for the clients, and creating membership sites ( Kedher, 2014). The built community are able to discuss and share ideas among themselves as they appeal to you for help as their leader.

Action Plan

Week One

            I will build my foundation by determining my vision, mission, message, and personality.

Week Two

I will build my online professional platforms; Facebook, Instagram, Twitter, Linked In, You Tube, and a blogging site. Then I will post in it my personal brand story based on the built foundation.

Week Three

I will determine my audience, the potential clients who will be receiving the information.

Week Four

Will formulate a schedule for content creation and publishing to achieve consistency. First content is created and posted to the online platforms.

Week Five

A monitoring strategy is put up to monitor the impact of the content posted on the online platforms.

Conclusion

The internet and technology has revolutionised building of brands. It is easier to build a brand online by creating the online platforms. With consistency and authenticity a personal brand is able to stand out from the rest of other brands. There has never been a personal brand like any other, discipline will lead to a successful personal brand creation.

References

Harris, L., & Rae, A. (2011). Building a personal brand through social networking. Journal of Business Strategy.

Khedher, M. (2014). Personal branding phenomenon. International journal of information, business and management, 6(2), 29.

Labrecque, L. I., Markos, E., & Milne, G. R. (2011). Online personal branding: Processes, challenges, and implications. Journal of interactive marketing, 25(1), 37-50.

Vitberg, A. (2010). Developing your personal brand equity. Journal of accountancy, 210(1), 42.