Nestlé Purina Petcare Company Implementation Plan
Introduction
An implementation plan acts as a map that gives directions to the activities that should be put into considerations to ensure that strategic plan objectives are met. The strategic plan of an organization is a layout of the goals that an organization aims at achieving and the resources that should be deployed to ensure that the objectives are achieved. The implementation plan is an essential part of any organization’s strategic plan as it breaks down the plan into individual units and clearly shows the steps that should be done in every stage. In Nestlé Purina PetCare Company, the steps indicated in an implementation plan should be followed to ensure the effectiveness of the implementation of the strategic plan.
Objectives
The Nestlé Purina PetCare Company is focusing on making its organization successful by ensuring that it generates as much profit from its activities. The company’s strategic plan aims at providing that the goals of the company are achieved. The organization’s priority is to make a profit and, at the same time, offer quality services to its client. The company’s plan has various objectives that the company is focused on achieving to enable them to achieve their prime goal. The objectives of the company include: Don't use plagiarised sources.Get your custom essay just from $11/page
- Increased product variety
- Brand equity
- Tapping into new and international markets
- Reduction of risk factors and an increase in profits
- Advancement of technological capability
- Economy of scale
Functional Tactics For Nestlé Purina Petcare Company
Nestlé Purina PetCare Company needs to put in place some tactics that will enable it to achieve its objectives and actualize its strategic plan. The strategic functional tactics for this organization should be done in consideration of the goals of the company. To obtain the objectives, then some changes must be made in the functional departments of the organization. First, the company should make a change in their marketing area. Since the organization is aiming at the international market, then it should use the international standards of marketing. The company should adopt a new way of advertisement by using the internet and other platforms to reach out to as many customers as possible.
Secondly, the finance department of the organization should put on a budget that will help actualize all the objectives of the company. Funds should be deployed in the various sectors that play a role in the achieving of the plan. Thirdly, the service department should improve its methods and techniques for offering services to their clients because quality services result in customer satisfaction and loyalty. Finally, the company should improve its human resources by employing more professionals who will offer quality services to the clients. Also, continuously train its staff on the new methods in the market and how to handle various sectors in the company. The process will prevent the breakdown of the process.
Action Items And Resource Allocations
The company needs to implement a 3 point action plan in the implementation of its strategic plan. The action plan shows who should do what at what time and the funds allocated to the action. These action items will enable each department and staff to know what he or she is expected to do to in ensuring that the strategic plan is actualized. For instance, the marketing department will ensure that by 15th April 2020 they have established a new advertisement strategy for the company which will be used to remind our clients of the services we offer and lure new clients to our company. The proceeds will have $200,000 as a fund to create an international standard type of advertisement and $100,000 for the distribution and airing of the advertisement.
The Information technology department will create software and a website where our clients will access information easily from all over the world by 10th April 2020. The department will receive a total of $250,000 for the purchase of the needed equipment and the service fee for the software engineers. The human resource should have employed new workers by 5th April 2020 and start training them. $20,000 will be given to cater for the hiring process. The financial department is expected to release all the funds to the different departments by 10th march 2020 so that the operation can commence as soon as possible.
Milestones And Deadlines
The marketing department is expected to start its action item as soon as they receive their funds on 10th March 2020. The prototype should be presented to the management on 1st April 2020 then after suggestions on improvements, it will be reviewed on the 10th, and the final product will be launched on 16th April. The IT department will be expected to start on their projects as from 10th March, present the prototype website and automated service software to the management by 30th March, and the launch will be on 20th April. The human resource department is expected to start on the hiring and training of new employees from 11th up to 18th March, train them up to 25th March and give the roles by 30th March. The finance department is expected to present a budget to the management by 5th March for approval.
Tasks And Task Ownership
The responsibility and task ownership is a process of ensuring that every department is aware of the duties they are allocated so that they can be accountable for the failure or success of the project. In this case, the marketing department of Nestlé Purina PetCare Company is obligated to ensure that it creates an advertisement that will be appropriate to help the company achieve its goals. The finance department is forced to ensure that every department receives the funds for its projects on time. Also, it should review the expenditure of every activity. The human resource department should ensure that it hires a new team of workers and train them to be competent to help achieve the vision of the company.
Organizational Change Management Strategies
The organization needs to change its management strategy to enhance the success of its strategic plan. First, the organization needs to centralize its entire department and merge them into one unit. The merge will allow for smooth coordination of the department, reduce the cost of operation, enhance the quality of services offered to the clients, and create a central source of information. The centralization of the decentralized divisions will eradicate the positions of departmental team leaders, but it will encourage teamwork, which will enhance efficiency. The company can also adopt an automated management system that will make the supervision of workers easy and effective. With these changes, the company will improve its operations, and it will be easy for the management to control the activities of the company and, at the same time, enhance customer satisfaction.
Break-Even Analysis (In Millions)
Sales 32,102
Variable Expenses 9,500
Contribution Margin 9,200
Fixed Expenses 10,000
Contribution Margin Ratio 0.70%
Yearly Break-Even Point 22,602
The Risk Management Plan
The company is venturing into new markets and changing its operations; some risks are related to this type of change. The risk that the business might experience is the issue of meeting the new market demand. Expanding the market creates more demand for the company, and it should satisfy the market if it wants to stay on top. The contingency plan for this risk has a surplus service gives that are well trained and competent. Another issue is fierce competition from other companies. The contingency plan for this risk is to ensure that the company enhances its customer’s satisfaction to get their loyalty, which will be good for business.