Oo La Lab in Dubai
Using fragrance in the Middle East is a cultural practice. The middle east is popular for the production of unique scents that allow users to stand out. For this reason, scents in Dubai is a constantly growing sector whose market is as old as time itself. The brand is bound to succeed given that it considers the culture and preferences of the clientele. According to the Founder of the Oo La Lab, Dan Terry, the brand introduced to Dubai reflects the people’s heritage and diversity in cultural stories. Dubai is currently enjoying a vast range of new products that are uniquely discerning and accommodating of local tastes. Further, there have been attempts by the organization to teach customers in Dubai to customize unique scents that suit their tastes. This strategy has allowed clients to see the vision of the organization to cater to the unique needs individuals.
The packaging of the products has an added aesthetic touch that makes it stand out from other brands. The packaging comes in small batches and hand-pored options that allow the users to work with prepared formulas that make it easy for clients to use. In November, Oo La set up hands on workshops that allow customers to understand the chemistry of their products. Customers have been graced with mixology kits, gift hampers, and hand poured candles. These delights are a unique entry strategy for the brand. This strategy has allowed new customers to interact with the product and carry out experiments. Further, the organization has collaborated with local brands such Macroscrutinisation to market the brand. Through such brands, Oo La has the advantage of introducing more than one fragrance through advertisement.