Paid Advertisement

Paid Advertisement

The Item to become advertised in this case is majorly used by the high and the middle-class population. The two classes of population display unique characteristics, unlike the low-class population in terms of media channels they rely on and the kind of life they live. They live a cosmopolitan life and compare their lives with that of their friends in the same class, and they access credible media platforms which showcase what they deem to be of quality to them. Since they live a unique kind of life, they buy commodities from high- end physical stores, so they don’t interact with the poor in the process of buying. Therefore, in this case, I will use a monthly magazine for advertising the sand maker due to its usage by a majority of the idle and high-class population. The media quintile table shows that the usage index of monthly magazine stands an index of 168; this is way above other media platforms such as the Internet which stands at an index of 100, the weekly magazine at index 143 and daily magazine at 93 among other media platforms.

Out of the media platforms provided, I will settle for monthly magazines due to the following reasons. Rich and the middle class, who are the major users of sandwich makers, can easily access magazines due to their living standards. Secondly apart from advertisement, Magazines contain other information on Politics, economics and social issues which the rich and middle class like reading; therefore as through those issues, they will end up reading my advertisement on the sandwich maker. Thirdly, magazines provide spaces where the community can become described in terms of its quality, the maker’s style and image, because the users would like to obtain the information mentioned above they would settle for magazines. Lastly, since the users of Sandwich makers are the middle and high-class population who want authentic and traceable media. They would prefer magazines whose authors can become traced and held accountable in case of provision of false information to the users unlike the case with other means like the internet which can easily become used to commit fraud.