Pepsi company

Pepsi company

Pepsi company is one of the main coca-cola competitor. Both companies produce and sell water, juice, iced coffee, and sports drinks, among other drinks. In the last decade, Pepsi market share has dropped from 10.3% to 8.4% while Coca-cola has gained the market from 17.3% to 17.8%. According to recent research by beverage digest, both Diet Coke and Pepsi have lost popularity while Diet Coke has gained more sales. Both companies have remained innovative and diversified their products over time. One Pepsi competitive advantage is distribution, and in addition, owns several restaurants, Pepsi has a comprehensive portfolio that comprises more than 100 brands serving every market segment in non-alcoholic and snack markets. Secondly, the company’s brands are highly recognized making it one of the most reputable organizations

Nestle is another example of coca-cola company competitors.It has several strengths that have enabled it to remain relevant in the market for a long time. First, the company position itself as the leader in the provision of products of high nutritional value and healthy for the wellbeing of its customers. This has enabled the company to expand in another sector, especially in dietary drinks and food-based products. Secondly, the company has an elaborate distribution system that ensures its products meets the local and international market. The company enjoys low production costs in the industry by holding a higher bargaining power on suppliers of raw materials. The company has also heavily invested in research as development. It is able to remain competitive in meeting the changing teats and preferences of the customer and the emerging markets. Also, it continues to enhance its process and system as it seeks to attain the competitive advantage of its rivals. Finally, the company has an effective and efficient management structure that ensures both short terms and long terms objectively are achieved.