Personal branding
Personal branding is defined as a demonstration of your knowledge and skills in a particular professional field. Personal branding is a digital online platform that allows people to manage their lives and build their career branding. The activity provides a chance for the individual to show the audience the capabilities. One of the benefit s of personal branding is that it inputs trust as it makes people feel comfortable while working. Personal branding is said to create clear and genuine intensions that foster trust and attract the networking community. Personal branding is important in building connections in areas of specialty and various professional fields. One reputation is created through personal branding; it provides individuals with exposure events like speaking events (McCabe, 2017, pg. 85). Through these events, individuals can be able to collect low-cost cards resulting in massive connections. Credibility is enhanced through personal branding in which a person establishes a reputation through the area of specialty. Through personal branding, opportunities are created, which include networking opportunities, partnerships, promotions, and job interviews. One of the identified social media platforms that enhance personal branding is LinkedIn, which accommodates over five hundred million people in the world. The platform is considered a professional tool that is used by companies, and it allows professionals to look for opportunities. The companies get to market the products and services offered to the audience.
Branding of the Company
Social media is one of the most applied approaches that is used for marketing. LinkedIn is, therefore, one of the social media platforms that are used to reach the audience and offer them the information needed about the products of the company. The company makes sales of mobile phones that are according to technological advances. The customers should know that a visit to the various stores will give them quality unique phones. The information that is placed on the online platform should reach a huge number of people. Skills and knowledge are expressed through this online platform. Don't use plagiarised sources.Get your custom essay just from $11/page
Target Audience
The target audience of the company is based on geographic area, demographics, and economic classes. The use of the LinkedIn social media strategy is to enable the business to reach the target audience. The target audience, in this case, is the young people aged from eighteen to forty years. The telephones offered by the company are meeting the technological needs as required by the young generation. The phones are the ones that are meeting the social media demands of the young generation. The young generation will involve both genders since they are equal users of mobile phones. For example, the company is offering accessories that have a warranty of one year. This gives young people to have the entire required tool for their daily activities. These mobile phones are accommodating various apps that can be utilized in their educational purposes. For instance, the You-tube can be used to access the video of the lectures that are given in class for the students who are long distant learners. The young generation also requires these educational apps to acquire the information required in their education. Millions of the young generation are also using mobile phone social media apps to communicate (Walker, 2014). For example, media like Twitter, WhatsApp, and Instagram are the communication channels that are being used. Based on these features, the target audience is young people who require these mobile phones. LinkedIn records over five hundred million people that utilize it and hence contributes to reaching a huge number of people. The large number of people using LinkedIn is the young generation, and the use of this platform ensures that marketing goals are achieved.
The other target audience that is targeted is the business people who highly depend on reliable accessories. A large number of businesspeople visit the LinkedIn platform to get information, and they are targeted for the company products. Based on the issue of the socio-economic status, the company has quality products that meet the economic needs of all the customers. However, the company targets the middle class and upper-class levels. The individuals have the resources that are needed for the growth of the company. Geographically, the organization targets customers from all over the world. The organization targets One of the goals of marketing is to reach a large number of people and increases the profits of the organization (Walker, 2014). One way of reaching the audience through this social media platform is through the establishment of the engagement content on the company page. The content that is published will be appealing to the target audience hence attracting them to make sales from the company. The strategy is to engage the audience into conversations. Through the conversation, the customers can acquire the information required about the products offered by the company.
Passions and Values
The company is guided by values and passions that promotes the offering of quality services to the customers. One of the passions of the company is to fulfill c and inspire the needs of the company. The organization is driven by innovations from both the leaders and the employees to ensure that the products produced are technologically updated. The mission of the company is to strive to ensure that millions of the customers in the world access the products and services. The company is guided by the company values that ensure that the goals are achieved, and customers are satisfied. One of the company values is a commitment to customers, which is the primary value (Von Rosen, 2012). The leaders and the employees in the company work as a team, and the needs of the customers are prioritized. The passion for meeting the needs of the customers is the motivation that has ensured that quality products are offered to the customers. Commitment to customers motivates innovations from the team to ensure that the products meet the technological demands of the customers. The other value that is utilized to ensure quality products to the community is integrity, which guides in ensuring that the customers receive the products as expected. Accountability in cases of ethical issues that arise is also a core value of the company (Von Rosen, 2012). Problems are part of the businesses, and in cases of any issues addressed by the customers, the management of the organization holds itself accountable. These values and passions act as the pillar for the leadership and the employees of the company. They provide guidance that ensures that the staff is committed to offering quality brands and services per the needs of the customers.
Aspirations of the Company
The company’s aspirations are to utilize the LinkedIn platform to reach a large number of customers. The long-term goal is to ensure that the customers are reached and offered with the services and brands as per the expectations. For example, after reaching many customers through this online profile, more orders are made by the customers. In areas where the organization has not been established, the organization comes up with new stores. These stores are established, resulting in penetration to new markets around the globe. The products and services are, therefore, placed at the customer’s disposal. The customers’ satisfaction is the aspiration that the company has, and it calls for the efforts of the stakeholders involved (Von Rosen, 2012). The LinkedIn tool will, therefore, contribute to connecting with different customers in different geographic areas, economic classes, and demographics. The company is focused on offering services and brands to all the populations in the world. The company aspires to reach all these customers around the globe by offering services at favorable prices. The company aspires to attract and retain a large number of customers who will ensure that the goals of the company are achieved. Reaching the number of customers at the globe level can be enhanced by ensuring the availability of the products. The customers need to feel that once they visit the stores, they can access the products they need.
Accomplishments
Through the application of LinkedIn, the company has made some accomplishments. One of the accomplishments that have been achieved through the use of LinkedIn is that it has enabled the company to gain the loyalty of a large number of customers. Millions of people are using the platform to learn about the products. The company has taken advantage of the platform to advertise its brands and services. Many customers have been informed about the product, and a number have considered getting products to form the company. The company has achieved advertising goals through the establishment of more companies in the global market (Von Rosen, 2012). The organization has received orders from all over the world. The satisfaction of the customers is through getting access to the products without delay. In the aspirations to meet the needs of the customers, more stores have been established to reach more customers. The other achievement of the company in using LinkedIn is that it has gained the loyalty of potential customers around the globe. The overall achievement is that profits have been recorded from the sales of the company’s products. The increased profits are due to the increased sales of the products of the organization. The company has experienced the benefits through the application of this marketing and advertising platform as recorded.
Conclusion
In conclusion, LinkedIn is a platform that has been used for personal branding in this digital error. The platform has proven to enhance growth by ensuring that companies get access to their potential customers. From the essay, the platform has enabled the organization to communicate the details of the brand to the customers. For example, the company has communicated the types of brands that can be offered and the location of the stores to get products and services. Also, a marketing strategy has been achieved in reaching the target customers in the market. The customers have been reached, and their loyalty has been achieved for better results in the company. LinkedIn has also played a role in the company by meeting the aspirations of the customers. The needs of the customers have been met through the use of the LinkedIn platform. Companies and professionals have made great accomplishments through this marketing platform. Online reputation has been gained by the company that has granted the organization a competitive advantage. The platform has also ensured economic growth due to the increased sales of the companies. These companies have offered employment to the citizens globally, and hence global marketing growth has been promoted.