Podcast: Manufacturing the Song of the Summer
The summer writing camp that produced Rihanna’s album of 11 songs with “Man Down” as the hit song cost quite a large sum of money. The categories of expenses and their approximate amounts are as follows.
The actual total song production fee for “man down” was varied in all the categories. Studio Room overhead rental cost 18,000 dollars, writers cost 15,000, producer fee was 20,000 dollars, vocal production wad 15,000 dollars, and song mixing cost 10,000 US dollars. The highest costs were in marketing, with a value of 1000,000 US dollars.
The production firms usually feel it’s a necessary investment, but it is, however, a high risk. If a song fails to hit the market in the projected success, the firm counts losses investing a tremendously huge amount of money on indirect payment radio airtime is an unnecessary risk. The production firm should be able to cut this cost by using other platforms that are cheaper and music endorsements. This way, they will be prepared for the worst outcome in case the song fails to become a hit, as is the case of Rihanna’s “Man Down” summer song. The marketing cost should be within margins produces maximum success in direct relation to whatever is the market outcome. Don't use plagiarised sources.Get your custom essay just from $11/page
The expansion of the budget on this cost has its pros and cons as well. However, the cons outweigh the pros. The music industry is a very competitive sector in the United States. Investing in radio airtime can help stay ahead of the competitors by buying favor with the radio hosts. On the other hand, purchase air airtime for music is considered unethical. Also, since there is no legal agreement binding the two parties, the radio hosts may decide to betray this bought trust and not meet their end of the bargain; this is so mainly because the payments were in the form of monetary favors to the radio show host. The request for more airplay of the music was a return for the favors offered in the way of earlier luxury treatments. This can lead the production firm into huge losses due to the fact the monetary favors have to radio hosts across several radio stations. This practice is viewed as unethical behavior and, therefore, not legally supported. In case one party decided not to play their part, there are no legal actions that can be taken.
In conclusion, the expansion of marketing costs has a higher risk of loss than minimizing market costs. A production label should not overrate its music before it reaches out to the audience. Marketing strategies should be in such a way that they can mitigate losses if the song fails to hit the market in the expected degree of success.