PowerPoint

PowerPoint

SLIDE 1 INTRODUCTION

• Mc Donald’s burgers
• Contribute to a more significant percentage in the company overall profit margin
• More advertised on televisions with different slogans and approaches
• Targets primarily the younger generation, e.g. children aged between 5 and 15years of age and individuals in college.

Mc Donald’s burgers create a rather salivating aspect to the viewers who continually watch out for any anew tastes in town. Having got a more significant part of the market, the advertisement of the burgers has taken over the television screens of most of their consumers. Giving it their all Mc Donald’s has done to different heights in terms of advertising their product. Keen to the target group, they create value for their product use and give consumers a first-time choice.

SLIDE 2 ETHICAL STANDARDS DETERMINATION IN ADVERTISING

• The government is the largest regulator of all the possible advertisement from different companies
• The federal trade commission provides various regulations
• Similarly, the institutions that advertise their products also act in ensuring the ethical practices are put into consideration while showcasing their advertisements.

The advertising aspect in most industries has continued to receive regulations that may need the companies involved to have better ethical considerations. With the government having massive rules, institutions engaged in advertising are similarly encouraged to chip in and ensure ethics prevail all through. Additionally, the trade commission gives directives with more significant consideration of the consumer who makes decisions on a product based on the advertisement showcased. Ensuring that companies do not create pitfalls to consumers and encouraging continual improvement in product service.

SLIDE 3 EFFECTS OF ADVERTISING TO AMERICAN CULTURE

• Continued reliance on the product advertisement for decision making
• Increased product appeals and attraction to consumers
• Building better on the cultural values of the society
• Reflects on the wellbeing of the society through value addition to cultural practices.
• Modernization of American culture through creating value for the future.

Advertising has continued to reflect much towards the culture of people in one way or another. Grasping the aspects of excellent performance, the need to establish a better part of the company’s reputation gets based on the cultural focus of their target group. The American culture f modernization has continued to prevail all through the different organizations through advertising. The culture has got positively influenced as to the greater good of sustaining the American people through the various showcases that follow all cultural consideration of the targeted group.

SLIDE 4 KEY PERSUASIVE TECHNIQUES IN CONSUMER ADVERTISING

• Three different categories used in advertising by various users to contribute to their customer appeal to their products.
• Pathos: An advertisement that appeals at evoking an emotional response from the customer, which may be a positive emotion like happiness. E.g. An image of people enjoying a drink of Coca-cola.

The advertiser wisely selects the different aspects that significantly impact the audience and places them in a way that creates more impact in their lives and which contribute to their decision making. However, with the different aspects, the pathos is used as a point of emotion reflection to the audience. Giving a straight focus on the various elements and drawing much consideration and maintain as a more significant part in influencing the users in making a strategic decision on the product advertised.

CONT’

• Logos: Based on giving a better understanding of the product through the provision of critical aspects and statistics for an informed decision. E.g. A glass of natural apple juice contains 70% of vitamin C requirement in the body.
• Ethos: The appeal to organization credibility and character. Based on the need to showcase organization reliability and trustworthiness. E.g. The involvement of celebrities in product advertisement.

In consideration of ethos, they showcase the prowess of the company in delivering value and its dedication to customer satisfaction. On the other hand, the logos create a better picture of the value of the product through its branding and value creation. Based on the nutrition content of the product and the benefits it would have to the health of an individual as a way of creating more appeal into its consideration.

SLIDE 5 CRITICAL ISSUES IN CHILDREN AND ADVERTISING

• The advertisement created and targeted to children contribute to a more significant decision-making process at a young age.
• More significant concerns on the appeal of the advertisement have been expressed by parents all around.
• From poor decision making to impact their health and poor impulse control to precocious sexuality.
• These contribute negatively to child growth in different areas through poor decisions made.

Advertisers have continued to focus on children, and this has created more influence in their decision making. However, these advertisements impact a more significant deal towards the child’s growth, and this gets based on their poor health, and impulse control to precocious sexuality. Generally, the advertisements have been a concern to many parents who would wish a better path of focus for their young ones. Based on this, the advertised content need a shift to a better approach that would positively impact the children growth.

SLIDE 6 CRITICAL ISSUES IN ADVERTISING IN SCHOOLS

• The issues that would arise would be significantly related to the institution of people within it.
• The students are allowed to form their values and ideas without the negative influence of advertisements.
• Creating an impact positively in their thoughts and creativity

Corporate advertising may positively contribute to a rise of issues that would affect the performance of individuals within an institution. Putting aside the different negative influence of advertising the students can create a positive impact in their lives through improved reasoning and creation of positive thoughts and creativity. These issues that arise through school advertising may be regulated through ethical consideration and improved to positively continued creating value for the students.

SLIDE 7 CRITICAL ISSUES IN HEALTH AND ADVERTISING

• People may continue to eat unhealthy products despite the different warnings created.
• The aspect of poor health has used as a way of bringing down most of the rising issues in advertising.
• Addiction has been on the rise to different products with limited regulations and different individuals

The health consideration in advertising has got downplayed by the need to continue generating profits. Their poor eating habits contribute to poor health among individuals and limited enlighten on the adverse effects of products advertised to their health. Additionally, great addition has been the talk of the year with a larger population dealing with different aspects in one way or another limiting their understanding of how the product affects their health.

SLIDE 8 CRITICAL ISSUES IN POLITICAL ADVERTISING

• Issues involve fact-checking
• The need to consider sensitivity in time and the impact of the advertisement
• Ethical considerations towards the targeted audience
• Aspects of discrimination within a specific group feeling left out from the advertisement

Political advertising is a different level of advertising, with quite several sensitivities. The issues attached to this kind of advertising are related to all facts in terms of statistical analysis of claims and questions. However, if one is looking at this avenue for continued advertisement, this would not be the best way to go as it contributes negatively to time utilization. Finally, aspects of discrimination would always prevail in political advertising as it targets a particular group in society.

SLIDE 9 THE COCA-COLA SUPER BOWL COMMERCIAL 

• Structured to deliver a different message about the composition of society in a way that we exist together.
• Creative through consideration of different age groups sceneries
• A mix of current social setting and how products from the company help in bring society together.

The super bowl commercial gives a theme that encourages the social setting and the continued improvement in coexistence. Driving the force of diverse culture, the ad brings on board creativity through access to different generations and helps create an appeal to the product through how well it unites society. Generally, the commercial is impressive with its touch of Spanish music and different natural sceneries that continually remind of the environment around us.

SLIDE 10 UNUSUAL ELEMENTS OF THE COMMERCIAL

• Diversity in incorporating different people from all walks of life
• Focus on the better part of the target audience, the people of America
• Higher praise to the various aspects of the country terming it beautiful and appealing to the people living within it.

Cultural diversity is one of the unusual aspects displayed by the commercial. Praising the country in different ways through the improvement of acceptance of diversity and creation of a more appealing environment to live within. Additionally, the beauty aspect showcased in the trade show a transformed nation with more magnificent natural sceneries and improvement in terms of service to its people. Furthermore, the praise to the contribution of the government in creating a great living environment for people to live within.

SLIDE 11 COMMERCIAL TARGET GROUP

• A mixture of all ages similarly displayed to indicates the universality of Coke product and its appeal to different

generations.

• The most significant influences are majorly the young generation and teens

The target group is not entirely specific within the commercial. However, more emphasis based on the younger generation considered to have a more significant influence on different product aspects. Creating an element of universal appeal to different age groups, the product gives a clear indication as to its content. Its forces even the old in society and create a better satisfaction in uniting the community at large through interaction and linking in different aspects.

SLIDE 12 COMMERCIAL APPEAL TO CONSUMERS

• The satisfaction of the consumers in enjoying the moment and relieving thirst
• Uniting different generations through enjoying different varieties of the product showcased
• Its universal acceptance and no discrimination of age or character of the consumer

The consumer appeal aspect of the commercial based on product satisfaction and unity created by engaging different people in society. Additionally, through the various elements generated, there is a higher value in creating a diverse community with a stronger cultural bond and which would help in improving the future better. Its universality is also a contributing factor to its appeal to individuals and target consumers in different regions and which helps in creating value and improving continually.

SLIDE 13 COMMERCIAL EFFECTIVENESS IN BRAND RECOGNITION

• Throughout the commercial, the product brand gets displayed in the form of logos and packaging.
• The strategic position of the product in different aspects of financial help in creating brand awareness.
• The clothing of impact created by the product also plays a crucial role in brand recognition both for new and existing consumers

The brand recognition aspect gets showcased in the commercial through the indication of strategically placed items that showcase the item getting advertised.  The packaging of the product and the company logo are all within the different backgrounds of the commercial. Similarly, through the product display and the various magical sceneries that get showcased, indicate the satisfying impact of the product to the consumer. From the beginning to its end, the product logo and trademark gets displayed widely and openly.

SLIDE 14 HOW ETHICAL STANDARDS ARE MET

• Maintaining a rather cordial approach to the target group
• Creating more value in ensuring that the image created by the commercial reflects the positive aspect of the society
• Focusing on building a better future through encouraging and involving the community at large

The commercial consideration of ethics based on the different inclusion aspects and its primary focus on creating better and value for its consumers. Through painting a positive image of the product and where it originates, this shows a high degree of understanding the aspect of ethics. Cultural inclusion is also a better indication of ethical consideration in the commercial. All through the interactions in the ad its shows pure profession and indicates the impact of value through inclusion.