Pricing, Promotion, and Distribution Channels
Introduction
The marketing mix can be defined by those tools which are used by the organization to improve its market. Therefore, it means everything the company is doing to increase demand. The company can influence the need in many ways, like improving the quality of the goods. Generally, the marketing mix is the tools that assist in the planning of marketing and its execution. The four ps entail the excellent services and ways the company is providing quality services to the customers. The price on the other side is the goods or amount given to be able to acquire a particular commodity or service. Distribution are the methods used and how the products can be made available to the customers at their locality. It also entails the promotion, which means the ways and techniques for advertising the product and the services to promote them. It also involves visiting the customers and explaining the features of the new goods and services.
Analysis of Current Pricing Models in the Market
Pricing models affects the cost of various products and services. Pricing models help the company to improve its profits by attracting more of the customers. It involves the addition of the services which are used for delivery the goods and services. The gain obtained is included in the price of the goods and services. By using the model, the company determines the cost of various products based on the customer’s needs. By doing this, the needs of the customers are met, and it will lead to an increase in customers. However different customers have different perceptions of the price of certain goods. Thus, the model will help to moderate the amount to fit the wants of different customers.
Hourly hour pricing is generally essential for the company in the provision of the services of goods and services. It is because most of the customers use hours before they decide to buy any product in the business. A fixed price is another model that charges fix prices on the goods and services regardless of any circumstances. Fixed rates can be caused by various reasons, including how the product performs and the services that are offered. Therefore, it only applies to specific customers.
Analysis of Current Promotional Models in the Market
The promotional modes which are currently in the market are the trade shows and the conventional modeling. The models entail various factors, including the free sample being given to the customers to help them have the opportunity to taste the quality of the goods before deciding whether to buy it. Also, it involves the answering of the questions and clarifications from the customers. The retail model is another type of model which includes all the retail services. It consists of the carrying of the sample and displaying to those customers passing by so that they can be the customers.
Besides, Spokesmodel is another strategy used to promote the market of the company. Here, some of the individuals are put in a group and assumed as the spokespeople over a particular brand of the product offered by the company. This groups will explain to the people how the product has been useful for them and encourage them to buy. In the model those people who are well known are used and it include the ambassadors. This is because people will enjoy to listen to them and most of them have many people who want to live like them. Don't use plagiarised sources.Get your custom essay just from $11/page
Analysis of Current Distribution Models in the Market
The intensive distribution model is the current model that is used in distribution. The goods are distributed d effectively by the use of this model. However, it involves various intermediaries and some few intermediaries which are selected based on certain craterous. The main aim is to improve the distribution process. The use of few intermediaries is because most of the organization wants to use selective distribution process. Therefore, the difference between the selective and exclusive is that at the most time, the exclusive is made up of one intermediary.
Recommended Pricing Strategy for JGJ Inc.
For the JGJ to improve its profits, a fixed price model can be used. It will help to provide the goods and services to the customer irrespective of the financial status. Importantly it will help the organization to budget its services. By considering the available stock and workers, a price Is set in a way that profit will be guaranteed in the long run. However, it is not sufficient for the other available models because prices can be discriminated against. It thus makes the prediction of the success of the business to be complicated. Importantly this model helps in the budgeting process, and the problems which could have been encountered in marketing are dealt with before they occur.
Recommended Promotional Strategy for JGJ Inc.
The promotional strategy recommended for JGJ includes trade shows and events. It is helpful to the company because it helps the company to show how they have to improve their products. It will also help in informing the customers of the new product in the company. Moreover, the interaction between the company and the customers is increased, and the problems and the issues facing the customers are dealt with.
Recommended Distribution Strategy for JGJ Inc.
Moreover, in distribution, JGJ is recommended to use the exclusive model to distribute its products. The reason for this is that it will help the company to use the intermediaries who are well experienced in the distribution will thus have control over the delivery by one of the intermediaries. It is also guaranteed that the use of a single intermediary will help to improve the quality of the services. Therefore, by using this model, competition is decreased, and this will guarantee an increase in profit.
Conclusion
In conclusion will improve its market by implementing the above model in distribution, promotion, and pricing. It is noting that the high three models are the ones that influence the demand of the company. For the company to increase its profit, it thus has to adhere strictly to the above discussions. An increase in the market of the goods and services will lead to the success of the company.