Product analysis

Product analysis

Introduction

The International Business Machines Corporation (IBM) is among the most prominent multinational information technology company. It is responsible for producing computer hardware and software as well as hosting and consulting services. There have been many inventions by this company, thereby making it a functional research study area. They have come up with many inventions, including the SQL programming language and the automatic teller machine. Over time, it has been able to increase its operations and productivity, therefore, making its entry into more profitable markets. IBM has a wide array of products and services they offer, including artificial intelligence, data analytics, and cloud computing.

With the vast array of services provided by IBM, the most profitable product to the company is cloud computing. Cloud computing has been in high demand with the rapid rise in technology. It is used in computer systems and networks, especially data storage. Data centers are available to many users who use the internet. This tends to create large clouds that can be accessed either publicly or privately. An organization or company is limited to a private cloud or enterprise cloud. This will enable the organization to manage and store their internal data. An unauthorized person can access this data, thereby making it even safer. The public cloud is available to many organizations. With this, organizations can share and consolidate data to form economies of scale. Companies that use cloud computing tend to reduce costs on IT infrastructure as well as maintenance. They can keep their mobile applications and software’s running because they can manage it efficiently as well as low maintenance. With this, they can manage the available resources to meet the rising demands, which is, at most times, not predictable. IBM has all these models categorized into three that is smart cloud foundation, smart cloud services, and smart cloud solutions. The smart cloud foundation mainly deals with hardware, provisioning, management, integration, and security. This is mostly for the private and hybrid cloud. PaaS, laaS, and backup services make up this smart cloud foundation. If a customer does not use the IBM smart cloud platform, use the non-IBM cloud platform. This is an integration of the IBM smart cloud platform to a non-IBM cloud platform..

The private and hybrid clouds allow the user to customize the cloud to their preferences. The IT staff in these organizations are responsible for managing the cloud. However, with a hybrid cloud, IBM gives you the option of letting them handle the company’s cloud. They, however, do not manage all the data, and part of it is put in a private cloud or VPN. IBM gives its users a chance for consultation on the various processes that it offers. IBM has gone a step higher to provide users with the option of linking their public cloud to the private cloud. This is IBM WebSphere integration. This was intended to minimize the time and effort used during coding. It has also looked out for users who are concerned with the level of security when cloud computing by offering them the private cloud. Research has proven that most of these IBM users tend to prefer using private cloud than the public and hybrid cloud.

IBM smart cloud enterprise competes with various products in the market, such as the Rackspace and amazon web services. However, IBM has been able to rise to the occasion by coming up with a wide variety of products, .and services that are meant to attract more users to the company. In 2014, IBM was able to provide its consumers with a prefix IBM cloud aimed at adding value to the IBM cloud. IBM worked on maintaining the super performance of their products as well as its efficiency. They worked on making it better each day. This product positioning strategy gives them a competitive advantage in the market. By ensuring that their cloud is up and running smoothly with a lot of privacy, it has been able to attract many customers to their side. IBM has been able to do a customer analysis that has enabled them to get to interact and know their customers well. They have been able to understand where their customers are, what they need, their attitude regarding the products and services. This gives them the ability to maintain market leadership. Their branding and design are clear and known to most customers and non-customers. Their product positioning and focusing on creating better products also ensure that they stay on top of the game.

Conclusion

To excel and grow in a market that has a lot of competition, you are required to have proper marketing strategies. IBM provides its customers with solutions to their problems. This is why it has been able to maintain its position in the market. Therefore, every company needs to aim at getting better when it comes to marketing their products to their customers. this includes beating the competition as well.