Product Service Innovation Project Submit Assignment

Product Service Innovation Project Submit Assignment

Elevator Pitch

Dietnut Service is a product that will help in promoting a healthy lifestyle by supporting people to practice healthy eating habits and regular exercise. The service is well-packed with significant guidelines on ways of attaining healthy eating and a healthy lifestyle. Besides, the product incorporates a detoxification program.

Opportunity/Problem

The Dietnut Service is aimed at addressing the problem of increased rates of premature deaths arising from the effects of eating disorders of people. Unhealthy habits of eating have not only deteriorated the body healthy but also resulted in various diseases (Cooper & Dalle Grave, 2017). Deficiency diseases like kwashiorkor, marasmus, anemia, and rickets result from ineffective uptake of the crucial nutrients in the human body. The health department has succeeded in managing the problem of deficiency diseases. However, there have risen various conditions that result from poor eating habits and the effects of eating disorders. The requirements include heart diseases, diabetes, obesity, stroke, and cancer (Cooper & Dalle Grave, 2017). Despite its significant contribution in improving the health sector, technology can be blamed for unhealthy lifestyles. Technology is hindering the position of exercising as a critical factor for good health. The use of vehicles for transport keeps people off from exercising. Moreover, some activities are accessible online without the need for physical presence. The world of technology has produced home games that do not involve body exercise. The lack of adequate exercise exposes people to health disorders.

Some people criticize those who are fat and lower their self-esteem. These issues have made many people endorse bad habits of eating. My product strives to help individuals who have been affected. Some children and even adults are suffering from binge eating disorder, which is attributed to various emotions such as fear, anger, loneliness, and other emotions. As a result, they eat a lot due to distress, and this results in obesity and above overweight (Keski-Rahkonen & Mustelin, 2016). To address this gap, Dietnut service will offer individuals with counseling services on the need for healthy eating habits. The service will also incorporate vigorous activities that are significant for healthy exercises like the playing of football and other physical games.

Competitors/ Alternatives/ Status Quo

There are very few competitors in the market since the area ventured is new. Indeed, most of the existing programs usually operate online. Thus, they are characterized by minimized direct contact between the service providers and the customers. Good housekeeping will be the major competitor to the Dietnut Service. The product deals with dieting services and operates online. Good housekeeping offers similar services; thus, I have improved the packages of my project. The incorporation of a detox program is an additional service that supports the competitive advantage of my service in the market. Indeed, the service incorporates a well-packed program to address the existing gap in the market and enhance its competitive hedge.

My solution

Dietnut service provides a vital solution to the problems of the target customers. It incorporates significant programs whose functions are to the advantage of the customer. The service focuses on various aspects of body health. Through substantial measures, the service will provide the customers with reliable information and advice concerning their health (Silva et al., 2018). For example, the weight’s condition will be assessed by weighing and determining a person’s Body Mass Index. The customers will also undergo 21 days of detox, which serves a significant role in the cleansing of their blood as fundamental for robust health (Kjær, 2019). In summary, the program addresses the issue of binge eating disorder by ensuring effective weight loss, cleansing of blood, and the urinary tract and overall boosting of the immune system. The program also ensures effective exercising as a key for physical body fitness. Without a doubt, the product will provide meaningful solutions to various hindrances of good healthy living.

Customer/ User/ Stakeholder Impact

The service is a significant innovation in the current world, defined by issues of health problems. It builds on the already existing features and incorporates new and more effective programs. The inclusion of detox services is a major added improvement that sells out the product. For efficiency, the program will ensure that the enrolled individuals commence the services at the same time. The customers will be pooled based on the time of joining to ensure teamwork as a key motivation to program success (Silva et al., 2018). The target customers for the program are both children and adults. The project has no harmful side effects. The program will be introduced to learning institutions and hospitals to widen its basement of operations.

Unknowns/ Challenges

In the efforts to achieve the key objectives, the program will face several challenges. Although the service is highly innovative, its future glory in the market remains unknown. Several factors will stand in the way to hinder the effectiveness of the program in addressing customer needs. First and foremost, the product will take time before gaining strong roots in the market. It will take the customers some time to develop trust in the program. Competition in the market will also slow down the success of the program. The changing technology remains to be a threat to the stability of the program. However, useful innovations will be strategized to ensure smooth penetration and security of the service in the market.

References

Cooper, Z., & Dalle Grave, R. (2017). Eating disorders: Transdiagnostic theory and treatment. The science of cognitive-behavioral therapy (pp. 337-357). Academic Press.

Keski-Rahkonen, A., & Mustelin, L. (2016). Epidemiology of eating disorders in Europe: prevalence, incidence, comorbidity, course, consequences, and risk factors. Current opinion in psychiatry, 29(6), 340-345.

Kjær, K. M. (2019). Detoxing feels good: dieting and affect in 22Days Nutrition and goop detoxes. Feminist Media Studies, 19(5), 702-716.

Silva, H. P., Lehoux, P., Miller, F. A., & Denis, J. L. (2018). Introducing responsible innovation in health: a policy-oriented framework. Health research policy and systems, 16(1), 90.