Proposal Submission for Assignments 1 and 2
Coca Cola Company is the number one soft drink manufacturer in the world. Its products are consumed nearly 1.9billion times in a day. Its headquarters are located in Georgia in the United States of America, with branches in almost 200 countries globally.
Coca Cola is globally recognized and has a powerful brand image. It has a logo that is well known across the world. It is the leading beverage company in the world, and it has been able to sustain this through its unique marketing strategy and the variety of flavors. Despite all this, the world’s financial crisis and the rising strength of the American dollar resulted in reduced profits. Another challenge they face is the ever-changing customer preference for healthier drinks and beverages in place of Soda.
Nearly 70 percent of Coca Colas income generates from outside the United States, and the critical factor for this is it meets various customers’ preferences. The company’s image resonates with people quickly, and a wide variety of people embrace it. The image of Coca Cola is printed in at T-shirts and hats around the world. This particular branding is one of the most significant advantages it has over other organizations. Coca Cola is enjoyed by over 600 million people a day with many identifying the brand as simple yet very powerful when it comes to quality and enjoyment
A major challenge ahead is addressing concerns about consumer health and environmental protection. The world is embracing healthier living, and coca colas portfolio on healthy drinks is limited. Most people globally that are health-conscious consumers have started to shy away from a carbonated beverage that contains high levels of sugar in them.
These challenges they face from this, and many more are going to be researched and discussed in detail.