Ralph Lauren Corporation
Ralph Lauren Corporation is a fashion-based company that produces products ranging from mid-range to luxury sections and based in America hence providing clothing. Besides, the company markets and distributes its clothing products based on four primary categories, that is, home, apparel, fragrances, and accessories. The company produces brands like mid-range chaps brand, Ralph Lauren Children-swear, Club Monaco brands, and Denim and Supply Ralph Lauren, among other products. Besides, the company was formed in 1967 by American fashion designer, Ralph Lauren, and started by producing men’s ties, thus becoming the American publicly traded holding company in New York City. On the other hand, Burberry brands focus on the production of old tacky ties. The Burberry brand was formed in 1856 by Thomas Burberry. Today, Burberry Company is considered as one of the top 10 best luxurious brands across the world, having a total of over $5 billion. This paper, therefore, investigates global fashion production and distribution by comparing products made by Ralph Lauren Company and Burberry Company based in different countries, as discussed below.
Ralph Lauren Company majorly produces polo items or preferably clothes made of knitted fabrics. Today, Polos may be made from a variety of materials like silk and linen, among others, whereas pique and jersey constitute the most famous traditional model. Besides, the company also widely uses a knit fabric in making T-shirts. In 2014, The Company made the polo tech shirt featuring smart fabric. Consequently, it is alleged that separate dealers used Levi’s trademark pocket design connected arches in designing some of their products.
Furthermore, the company gets its fabrics like some Polo RL across Asia (most notably), while other brands such as RL purple label made in the US and Italy. On the other hand, Burberry brands use cotton in manufacturing their products. Therefore, cotton constitutes Burberry’s most important raw material. Besides, the Burberry Company uses cotton as a fiber in making gabardine. The company has been using lightweight and breathable fabric in the iconic Burberry trench coats for over a hundred years. The company obtains its raw materials from various countries like China, Poland, Romania, Spain, Italy, and the United States. Besides, the company also contracts other clothing companies in different geographical areas to produce items for them. The following images show the brands of Ralph Lauren and Burberry brand items from their online stores.
Fig. 1 Shows the Old Burberry online brand.
Fig. 2 show Ralph Lauren men’s cloth
The two clothing companies have different prices depending on the country or preferably region where products are sold. For instance, in America, Ralph Lauren Company has a net worth of about US $ 6.3 billion in 2019. Besides, in the fiscal year of 2016, the companies had about 493 directly operated stores, whereby approximately 77 were in club Monaco, 144 Ralph Lauren stores, and 272 in the polo factory store. While on the other hand, the Burberry brand operated with a retail price of about $ 470. Besides, Burberry employed an approach of combining its three major items under one umbrella, thus enabling the company to obtain a maximum profit. Consequently, the two company constitutes the top best clothing companies worldwide and are best known for their clothing products, as discussed above.