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Recommendations related to amazon in the United Kingdom.

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Recommendations related to amazon in the United Kingdom.

Having analyzed these issues, the company should now focus more on creating solutions that would be used to help the company retain its stability in the United Kingdom market. These solutions will also help the company to increase its revenue as well as create a more extensive customer base. Some of these solutions which would be best recommended for the amazon United Kingdom Company include the following;

  • The company should ensure that they become more conscious of paying their taxes to be on the safer side with the government. This will help other stakeholders and suppliers to trust the company more in doing business with them. Such transparency is suitable for any company.
  • Amazon Company in the United Kingdom should ensure that every product sold in their site is compliant with the rules and regulations set by the UK government. This will help to ensure that the company sells products that are certified and not illegal products, as mentioned by the UK government.
  • A solution for product substitution as addressed is such that, the company should upgrade their technology in a way that the customer can confirm the product before purchasing it through a 3d technology. This will help both the company and the consumers through a system to confirm the type and quality of the product being purchased. Through this, there will be fewer incidences of product substitution reported in the company. In the case of a substituted product, then the company should claim full responsibility and allow for a replacement for the product as per the consumer’s choice.
  • To build a proper company image, the amazon company in the United Kingdom should ensure that they treat their employees with appropriate respect and fairness. Through this, the employees will show better performance in their work, respectively, and the company’s image will not be tainted with such negative critics who would primarily affect the business.

Germany.

Germany is a country located in the western parts of Europe, with a total population of about 82 million people. The country is surrounded by beaches, forests, mountain ranges as well as rivers. The middle age group of 40 to 50 years occupies the largest population in Germany, followed by people of 65 years and above. This shows that the number of investors in this country is also high compared to the number of consumers of online products. In 1998, the amazon company opened its branch in Germany and had since become one of the top ten best e-commerce businesses in Germany. Over the years, the company has endured several challenges as it struggles to retain its position in the top ten list of best e-commerce businesses around the country. However, several issues hinder this success from happening.

Issues related to amazon in Germany.

The following are some of the issues which affect the amazon company in Germany. They include;

Extreme pressure to be productive. The employees working at amazon Germany have reported that they are demanded to be extremely productive even if it affects their health status. This misconduct by the amazon employers has shown the kind of employee mistreatment taking place in the company. However, the company has rejected these allegations claiming that it is a set up to bring down the business. Having achieved such significant success in Germany, amazon looks forward to increasing its sales, and as a result, they end up putting pressure on their employees.

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Underpayment of workers. The issue of amazon underpaying their workers is experienced in all branches of the amazon company worldwide. It is said that the average worker in amazon is paid less than the minimum wage required for all workers. This issue was reported in Amazon Company in Germany, and different workers in the company have addressed the complaints about this issue. Claims for these allegations have been justified by amazon, claiming that the benefits given to the workers are equals to better salary pay. Such problems have led to a bad reputation for Amazon Company in Germany.

Selling of counterfeit products. In 2017, the german consumers of amazon realized that the site was selling fake products. This included products such as electronics from apple, which were illegally manufactured in China and sold in form of genuine products to the german consumers. This largely affected the business, since most people began to doubt the quality of the products from amazon, and the company ended up losing most of their trusted customers.

Although the company has managed to endure several challenges in order to stay in business; there are some of the solutions which would help the company retain its customer loyalty and still increase its economic revenue. Through these recommendations the company will be able to understand its flaws and be able to analyse its German market better.

Recommendations or solutions related to amazon in Germany

  • The company should consider providing better treatment to their workers such as issuing them with off days so that they can relax more. They should ensure that there is a safe working environment for all employees. Through this, the employees will become naturally productive hence the company’s sales will increase.
  • The company should consider paying their workers in a manner which bests suits the work done. This will help increase the motivation of the employees and eventually result to working diligently. This will help to increase the company’s sales and revenue by far.
  • The company should develop ways which should ensure the credibility of a product. Before closing a deal with a supplier, the company should ensure that they completely investigate, more about the product in order to avoid selling counterfeit products to the customers.

Conclusively, Amazon Company sends up to 11 billion annually. In 2019, it was marked as the world’s largest advertisers. This amount of money is used to operate the business in the different countries it is based in around the world. This includes money used to buy, market and ship these goods. In terms of the CSR activities, the amazon company contributes to developing programs for the community which could help enhance and provide the community with a much better lifestyle. For example, developing healthcare facilities, developing educational centres for the underprivileged and promoting the conservation of the environment. Through these programs, the company is able to create a good perception and image of their goods and services to their consumers. As for the managers who run the amazon company, it is important to observe and adhere to the consumer demands because without the consumer, there is no business to be handled.

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