Reflective Writing
I am going to present the market analysis of a selected organization in the UK. I have chosen Tesco Plc. The company, which is an eminent name in the retail sector of the UK. The company serves a large number of customer bases, consisting of millions of customers. In my presentation, I am going to talk about the overall market size of the company, along with the segmentation strategy that has been applied by the company for its products. A market estimate will be provided that would highlight the fluctuation of the market prices of the company. Further, I will be bringing about a competitor analysis of Tesco Plc. And will mark on the market shares of the competitors.
From the first slide, we can observe that Tesco Plc. has been quite reliable in holding its market position. The company is currently leading its sector with a constant market share of 25% from the past few years. Due to this strength, the company has been ranked fifteenth among the top brands of the retail sector.
In the second slide, I have analyzed the product segmentation of Tesco Plc. The four bases of segmentation are geographic, demographic, psychographic and behavioural segment. Based on geography, the company targets the rural and urban people of all ages. The company aims low and middle-income people who are easy-going and determined through demographic and psychographic segments. The targeted customers should also be positive-minded and skeptical.
My next slide will talk about the two primary competitors of Tesco Plc. The two recognized competitors are ASDA and Sainsbury Company. Both companies are considered as leading retailers of the UK with supermarkets. The companies are also engaged in delivering banking and financial services to the customers of the UK.
My next slide provides a brief overview of the market analysis of the two recognized competitors. We can observe that ASDA holds a fluctuating market share ranging from 15.7% to 17.1%, while Sainsbury’s market share has been 16.5%, which has been quite constant in the past years. Both companies have gained a lower market share as compared to Tesco plc.
From the presentation, I can conclude that Tesco Plc. has remained quite stable in its marketing strategies as the company has been able to gain a high percentage of market share as compared to its primary competitors. The product segmentation strategy has also proved to be quite useful for the company.