Report on “Hongkong Disneyland Human resource management processes and challenges”

 Report on “Hongkong Disneyland Human resource management processes and challenges”

Human Resource Management practices in Hong Kong Disneyland

Overview of the organization:

Hongkong Disneyland is a jointly owned venture by the government of Hongkong, Walt Disney and hong kong international theme parks limited. It is the second-largest theme park after Tokyo theme park in Asia. It came into existence in 2005. It has four parts, which include: Hong Kong Disneyland theme park, Hongkong Disneyland hotel, Hongkong Disneyland Hollywood hotel, Hong Kong Disneyland explorer lodge.

History of Hong Kong Disneyland:

The construction of the Disneyland began in  2003 through the collaboration of the government of  Hong Kong, Walt Disney and international Hong Kong theme parks limited.   The idea of constructing an entertainment park came in the owner’s mind in  1998. Though Asia had one Tokyo theme park before Hong Kong Disneyland.

Mission and vision  of Hong Kong  Disneyland :

The vision of Hong Kong Disneyland is to reach to customer’s heart using becoming a valuable destination for every tourist.

Based upon the vision of the  Hong Kong Disneyland, the mission of Disneyland prefers to run its operation by environmental friendly. And the experience of Disneyland must be economical with diversified range for customers.

Major competitors of  Hong Kong Disneyland:

Shanghai Disneyland, Japan Disneyland, ocean park are the competitors of Hong Kong Disneyland  Resort.

Human  resource management of Hong Kong Disneyland :

A  rough estimate can be taken from the heartwarming philosophy of the Hong Kong Disneyland, which is “Happy me,  Happy guests:  The human resource are encouraged in a manner to give cheerful countenance to the customers.  Their creativity is not restricted but encouraged to be strengthened more. The training sessions are conducted in a manner to involve an employee’s creativity and fun more diligently.  The foremost focus is given enhancing the skills and productivity of the employees through interactive and engaging training.  In a year, around 38000 hours have been fixed in Hong Kong Disneyland for employees jobs training to increase their efficiency.

Human resource functions of Hong Kong Disneyland:

• Human resource planning:

The human resource planning revolves around two phases in the Hong Kong Disneyland :

Aggregate planning:  it involves to forecast and make the right judgement of a group of employees in the lower level of organization.  Which would be capable of dealing with the day-to-day functionalities of an organization.

• Succession planning: this level of planning involves the planning to search for the best candidates in the management level positions of the organization. This level of planning requires critical judgement capabilities of a person.
• Recruitment of best suitable candidate and moreover based on attitude rather than aptitude.   Emotional intelligence and the right aptitude are considered a vital and ultimate asset of the person to be recruited during the human resource recruitment process.   Because it is always the attitude and charismatic behaviour of the individual that bring change in the organization
• Employees training is kept an integral and must have to have a component of human resource functions. Because a trained employee is adaptable to the required change of the organization and change is one of the needed element to reach an organization to a climax.

• Employee updating for new technological changes for the animated movie has to be done consistently.
• Compensation, workforce safety,  working on employees attitude is one of the important function of Hong Kong Disneyland
• one of the main function of Human resource in the Hong Kong Disneyland is to give matched and suited job task to the right candidate accordingly. For example: if a job task requires physical potential in a warehouse, then it has to recruit a physically strong man for such a job.
• Shifts are arranged in the organization according to the availability of the employees.

Key roles and responsibilities of Human resource in Hong Kong Disneyland :

Following are the key roles and responsibilities of the human resource department in the Hong Kong Disneyland :

Right anticipation of suited candidates for suitable task

A person whose capabilities are matched to the specific task is selected by the human resource.    It requires keen observation to anticipate and selected suited personality.

Selecting a person of attitude rather than aptitude

Though other organizations are more keen on one aptitude.  But Hong Kong Disneyland prefers attitude and emotional intelligence to manage critical situations.  Because the right attitude brings that needed potential in a person.

Training, an integral part to foster change in employees

Training is an integral and must have to be arranged duty of human resource department. For updating employees and cast members for new technologies require training daily. Thus 3800 hours are iced for training in a year.

Skills-based recruitment bring value addition

Skills are highly valued.  Communication skills are tried to be fostered and nurtured in cast members to be able to apply more smartly.

Ensuring communication among managers and subordinates

Communication is made sure to be articulated and kept among subordinates and managers.   Hindrances in communication are highly discouraged.

Culturally engagement.

One of the key function of Human resource is to nurture values culturally in their employees. Because sentiments, traditions and values are attached of the people.

Fixed based contract

Fixed based contract tenures are too kept for employees.  Their respective bonuses,  pensions are managed by human resource.

Remuneration and appraisal for employees.

Remuneration and appraisal for best performing cast members are evaluated annually.

Approaches to workforce planning in Hong Kong Disneyland:

Hong Kong Disneyland ultimate motive revolves around captivating customer’s heart and attaining his/her trust. Thus, special attention and trust are highly prioritized toward the customer.   The guest or customer will definitely only feel special, valued and highly favoured if the cast members portray and reciprocate that learned personal attention to the guest. This is why the foremost target of planning of the human resource in planning phase revolves around determining the type of employee who will employment exceptional good customer relation and highly esteemed workplaces ethics.

Recruitment and selection of human resource in Hong Kong Disneyland:

Recruiting means attracting employees, whereas selection means a way through which they are selected within an organization. Effectiveness of recruitment as a selection process is essential as this is helping businesses in achieving competitive advantage in the industry. There are different approaches which can be used by the management of Hong Kong Disney land such as internal and external methods, and these methods are explained as follows:

Internal recruitment

Internal recruitment is described as a way through which business hire employees from within the organization and sources can be the promotion of referrals within the organization.

External recruitment

This type of recruitment happens when an organization makes sure that they are attracting employees from outside the organization, and the sources can be employment agencies or references.

Strengths and weaknesses of these approaches

The use of both approaches is common in the organization. Still, it is important to evaluate that each approach has some strengths and weaknesses which are helping businesses to achieve success. The use of internal recruitment is common amongst organizations, and it is essential to understand that the management can take advantage of this approach as it is cost-effective and also helps in saving time. Along with this, the management of Apple Hong Kong also has to realize that there is some disadvantage related to this approach as this might increase rivalry amongst employees and along with this lack of new ideas. Use of external recruitment is also helping businesses in achieving success, and the use of this approach is helping businesses to attract new ideas within the organization. Still, along with this, there is the weakness of this approach that the employees hired externally might take some time in adjusting in working conditions of an organization.

The function of HRM which helped in achieving business objectives

Achieving business objectives is the priority for the business. Still, it is increasingly important to understand that different functions performed by the HR department of Hong Kong Disney land are helping them in not only achieving success but also becoming competitive. The major aspect is to think that if the management of Hong Kong Disney land fulfils their function related to making effective succession planning than this aspect is going to make sure that the business is achieving its objectives in the long run

Training and Development in Hong Kong Disneyland

Training and to nurture developmental approach in cast members in Hong Kong Disneyland is the primary and foremost target.  They train and nurture cast members by providing 38000 hours in a year to especially to the training section.   Training is an important and integral part of inculcating and instilling the needed capacity in their cast members.   Following activities are ensured to take place in the training and development section:

1. Cross-training culture:

The organization try to give cross-training to diversify and elevate a cast member to use his full potential.  By cross-training we mean,  diversifying and changing location,  cast members and field tasks.  The rotation helps to bring more diversity and creativity.

2. Innovation and creativity:

Through these cross-training programs,  Hong Kong Disneyland tries to bring innovation and creativity in the cast members.

3. Social mobility and diversity:

The Cross-culture bring social mobility and diversity in personalities of the cast members.  The training is engaging and involves full zeal of cast members to make them diversity enriched human resource for Hong Kong Disneyland.

Performance appraisal process in Hong Kong Disney land

Performance appraisal is an essential technique which has been used by businesses globally for making sure that they are not only fulfilling the needs and wants of employees but also make sure that they are helping management in taking effective decisions. The performance appraisal process is essential in Hong Kong Disney land as this is making sure that the objectives are achieved by business by keeping control of the performance of employees. In the organization, the performance of employees is compared with the benchmark to analyze whether or not they have achieved their targets.

Salary and reward benefits to Hong Kong Disneyland employees:

The salaries of Hong Kong Disneyland are competitive in the market.   The cast members can lavishly spend to meet their end needs.   Besides competitive salaries,  other benefits of Hong Kong Disneyland cast members include MTR discount schemes, incidences insurance,  and reward benefits. These schemes are specially kept for employees motivation. Night shifts extra premiums are too offered to retain and motivate cast members.

Benefits of HRM practices

There are various benefits which are related to HRM practices prevailing within an organization such as the management of Hong Kong Disney land can take advantage from the effective recruitment and selection process as this practice is going to make sure that efficient workforce is maintained within an organization which is going to help business in achieving success and productivity. The other major benefit of using HRM practice is that employees are given tasks through proper planning, and this aspect help business in becoming competitive.

Role of HRM practices in achieving profits and productivity

Businesses have effective HRM practices. In this regard, it is becoming essential that the businesses are making sure that they are achieving success by keeping in mind the ways through which they are fulfilling their objectives. Such as highly skilled employees are helping the businesses in making sure that they are achieving their targets on an immediate basis. The accomplishment of business targets is helping businesses in improving their profits, and along with this the profits are also achieved by business

Explanation of using HRM practice in Hong Kong Disney land

The management of Disney land Hong Kong is making sure that they are having an effective performance appraisal technique as this approach is helping the business to grow. In Hong Kong Disney land the HR management makes sure that they are appraising the performance of employees every quarter and this is a continuous process as the analysis of employee skills and expertise is essential for achieving success.

Use of employee engagement and employee relations in making effective decisions

It is becoming increasingly important to understand that when employees are engaged within an organization based on their skills and expertise than this helps the business in achieving their targets. HR management of Hong Kong Disney land takes decisions by looking at the engagement of employees as this helps them in achieving targets and becoming competitive. Maintaining employee relations is also important as this is going to help the business is also making sure that they are achieving their targets by having effective relations amongst employees and management. Strong employee relations within an organization help management of Hong Kong Disney land in taking decisions more appropriately due to the presence of effective relations within an organization.

Flexible working practices and decision making

Making a decision is also highly important for businesses in respect of making sure that they have flexible working practices. It is important for a business to identify and make sure that they are achieving success and flexible organization is helping the management of Hong Kong Disney land to take decisions effectively.

Areas of employment

The employment ordinance is also an integral part of the conducting HRM practices in Hong Kong Disney Land. The HR department of the organization takes decisions accordingly by keeping in mind the aspects such as salary or wages, which they can minimum give to their employees. The employment ordinance o Hong Kong helps the business in:

• setting remunerations and salary
• forming contracts
• duration of employment
• allowances

Aspects having an impact over decision making

It is important to make sure that employees are given a task based on their skills and expertise as this aspect helps the business in achieving targets and becoming competitive. Along with this, it is also becoming increasingly important that the businesses are achieving success and helping the business in achieving targets.

Conclusion

From all the discussion, it is concluded that businesses like Hong Kong Disney are making sure that they are achieving success by having an effective recruitment and selection process within an organization. In this respect, it is becoming a matter of great importance not only to understand but also realize that the steps are taken by keeping in mind the strengths and weaknesses of different approaches used by the business can help in achieving targets

Task 2

Introduction

Recruitment and selection processes are essential for business as this will help in determining the best and effective way through which employees can be attracted within an organization. Hong Kong Disney land use different approaches of recruitment and selection, and their analysis is essential as this is going to help in defining the ways through which they will be achieving success and becoming competitive.

Analysis

By analyzing the recruitment and selection policies within Hong Kong Disney land, the employers like Hong Kong Disney land is capable of making sure that they are achieving their targets in respect of achieving objectives.

Overview of recruitment policy and procedure of Hongkong Disneyland :

Human resource in Hongkong Disneyland constitutes almost more than 5000 employees.  And it possesses more than 6000 cast members.  The separate entertainment theme park even has a variety of activities to be performed by different segments.   Which include: comedian actors,  vocalist,  dancers, animated performers to play a character role and many others. The recruitment and selection policy of Hongkong Disneyland AIs to pick people of a positive and cheerful attitude than preferring people of high aptitude.  But once they get recruited,  the employee benefits manifold in number.  A skilled Peron who has the potential to communicate in homeland languages are highly prioritized in the selection process.   Singers and dancers performance is observed on the real stage to be recruited by the panel recruitment board.  Personality tests are evaluated to judge a person on their personality.  Once selected, then training is made an integral part of Hongkong Disneyland. A recruited cast member must have to go through training to overcome some deficiencies.   At the beginning of the recruitment, the selected candidates are gathered to watch the earlier launched animated cartoons and all history of Hongkong Disneyland.  So that the employee gets to know ins-out details of the resort.   Shifts are too kept according to the availability and flexibility of employees.

Additionally, Hongkong Disneyland also gives equal representation and opportunities to disabled people.   People with disabilities might possess the required skills and potential to work in Hongkong Disneyland, are warmly welcomed to work in full capacity.   There are more than 100 employees in Hongkong Disneyland, who are disabled.  According to Hongkong Disneyland, disability is not a weakness or shortcoming.  A person is judged only by the attitude ND personality He/she holds.

Current recruitment and selection procedures:

1. Identification of the gap in the supply and demand of workforce

The initial step of the recruitment and selection procedure starts with the panel of analyst identifying the gap in the application and demand of needed workforce for the currently available tasks

2. Clear and detailed job specification in the advertisement :

The job specification is kept as clean as it can be.  No ambiguity or flowery words are typed on the job specification advertisement. The aim behind detailing the specification of the job is to grab the desired human resource rather than receiving job forms of multiple numbers of candidates.

3. Aim to keep process Quick and less costly:

The detailed specification is aimed to grab the attention of a suitable candidate, and so that time can be saved.  It gets less costly, too, when the straightforward detailed specification hits the suitable candidates.  And for an interview, the candidates get as minimum as they could be.

4. Interviewer questions:

The interview questions are only confined to know about the candidate’s interest in Hong Kong Disneyland.  For instance: their favourite character in a cartoon could be asked.  And further questions could be asked about that character the aim of such questions is to gauge job seeker interest in Hongkong Disneyland.

5. Communication skills foremost requirement:

The foremost and heightened focus of Hongkong Disneyland is toward the candidate’s exemplary and bright communication skills. The communication skills in homeland languages show the attitude of the person.  The way a person talks and the way a person convey through his/her confident gestures tell a lot about the person.

6. Initial training of the selected candidates:

The initial training to the required staff is confined to the history of Hongkong Disneyland and all details of the resort.  The aim of such level of training is to give exposure to the history and where-about of the Hong Kong Disneyland toward the newly recruited.

Effectiveness of the current Human resource policy:

When it comes about the practicality and strategic business goals of a venture,  then the current human resource policy is quite effective.   The aim of the selection process is to get the most emotionally intelligent and positive attitude holder among many.  Because of the very existence of the venture is to meet the standards of the people through entertainment. As a matter of fact,  it obviously requires emotionally and personality-wise captivating employees,  who could bring positivity and cheerful countenance on the visitor’s face.  The response of the people or visitors can be gauged by the people’s visiting numerous time after the first experience.  This depicts the attainment of strategic goals.  Which obviously had increased the efficiency and effectiveness of the organization. But the current political instability had greatly affected the profitability of the venture.   As visitors figure has been going in decline state since June 2019.   And it is a matter of concern for Hong Kong Disneyland.

Need for change

The management of Hong Kong Disney land must make sure that they are changing the way through which they are recruiting their employees. It is essential that they should maintain a balance between internal and external recruitment methods and also keep in mind the strengths and weaknesses related to each method. The management also needs to change their advertisement methods as they should use social media mediums as this is the only way through which they can attract skilled employees across the world.

Recommendations:

Although the current policy holds tremendous potential to give a quick and stable rise to the service-based business of Hongkong Disneyland. But one of the utmost exaggerating push they give to the recruitment of selecting those with attitude than aptitude. Qualifications and aptitude equally matter along emotional intelligence and attitude.   A person with good aptitude will be surely an asset in terms of strategically and critically analyses.  Other than this,  in the hierarchy of the top management, managers ought to instil more positivity and give reward compensation, especially in the cadre guest servicing segment.  As timely enriched quality services bring distinction and profit to any single theme park.  Attractive compensation programs must be brought for competitive employees to boost their productivity and bring their full involvement.  Other than his,  Hong Kong Disneyland needs to ensure scientific management practices to bring change in their cast members and employees personality.   In the contemporary situation, Hongkong Disneyland can give tickets and vouchers at a discounted rate to give to the guests to attract them.  Cultural diversification will too give a boost to the strategic business goals of the Hong Kong Disneyland.

Conclusion:

Despite possessing the tremendous potential of increasing gross domestic product through inviting and attracting tourists in Hongkong Disneyland, it has been entering into the phase of dreadful loss due to current political unrest in the county.  The magic world has been turned into a ghost town due to pin-drop silence in the lowest figure of visitors than the cast members of the Hong Kong Disneyland. But human resource management has the potential to meet the current challenges effectively.

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