Report on Natori Company

Retailer of Natori

Introduction

To compare two online websites and examine their ways of attracting and retaining their customers. The report will describe the SWOT analysis of the sites regarding their design, navigation, product showcase, promotion, pricing, and product description. Various customers lack knowledge of the features of multiple firms’ websites, and in this regard, the report will present multiple pictures of the design of the business’s websites.

Body

Strengths

Natori’s website is designed with various features that enable its customers to experience and shop from a diverse collection of products categorized in clothing, accessories, sleep and lounge, bras, and lingerie. Additionally, the design of the site allows easy navigation of products and has a quick response to the customers (Natori, n.d.). The site updates customers on a new collection in the market. Natori offers rewards to retain its customers who are awarded by creating an account and shopping with the organization. The website has a short signing and checking out process. Moreover, the site has a search option where a customer can find different products (Natori, n.d.). The pricing strategy of the company fits consumers’ level of income, thus acting as a strength to the business. The firm showcases its products by showing various images of products, use of words drawing attention to detail such as ‘perfect’ and ‘luxury.’ Furthermore, the site has a product description, including the size and material of products. The description includes ‘Woven Handbag with Tassels’ (Natori, n.d.).

Fig. 1 Product description on the Natori website (Natori, n.d.)

Fig. 2 Natori web design (Natori, n.d.)

Weakness

Natori retail website lacks a dash button, an electronic device that is useful in the online purchase of products as it makes ordering of products to be easy and fast (Business Wire, 2018).

Opportunities

The retail has redesigned its website on BigCommerce; thus, as an opportunity, the organization has gained innovation skills in digital marketing, design capabilities, and digital experience. New technology has enabled the company to apply artificial intelligence by using a platform known as ‘Albert’ that is capable of providing a direct response to its customers (Maund, n.d.). Increased internet use on mobiles has been an opportunity for the business. Natori has been able to open Facebook and Instagram accounts to target its new audience on mobile phones to increase social media conversation. The interaction with customers has resulted in improved design and updates of the content of the company’s website according to the consumers’ changing tastes (Business Wire, 2018).

Threats

The retail has been facing the challenge of maintaining their catalog and updating current apparel and accessories trending in the market. The catalog needs creative assets with clear pictures and content (Business Wire, 2018). The company faces competition threats from Aeropostale Puerto Rico, Ann, Charlotte Ruse Holding, and Ascena Retail Group. Brand recognition has been a challenge as the company is aiming to expand its business to other continents (Maund, n.d.).

Conclusion

Natori is one of the leading online businesses selling women wears, including skirts, dresses, and handbags. The company has strengths, including a well-designed website, weaknesses such as lack of dash buttons for quick ordering of its products, opportunities such as new technology enabling the business to reach its customers, threats from competitors, and a challenge in updating their catalog with the latest collection in the market. In this regard, the business should consider introducing a dash button for the fast ordering of products by its customers and offering unique products to avoid competition from new entrants to the market.

References

Business Wire. (2018, April 19). Natori Uses Al to Transform Social Media into Sales; Sees Jump in Revenue and Return on Ad Spend with Albert. Retrieved from Business Wire: https://www.businesswire.com/news/home/20180419005546/en/Natori-Al-Transform-Social-Media-Sales-Sees

Maund, H. (n.d.). How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth. Retrieved from Big Commerce: https://www.bigcommerce.com/blog/natori/#artificial-intelligence-increases-conversions-revenue-and-roi

Natori. (n.d.). Natori. Retrieved from Natori: https://www.natori.com/