RFID wearables
The water park industry in the United States grew at a CAGR of 7.5% from the year 2014 to the year 2019. The industry is expected to continue growing as the rates of travel and consumer spending increase steadily. Some disruptors that have contributed to this growth include gamification and RFID wearables.
RFID wearables
- Radio Frequency Identification (RFID) wearables are devices that contain an embedded chip that allows water park visitors to purchase food, souvenirs, and beverages without having to use cash or cards. The gadgets are waterproof, which means the wearer can swim with it, and it also offers freedom, convenience, and security.
- The RFID wearables are considered as disruptors because it’s a technology that is convenient for both the water park guests and the operators when it comes to making payments and keeping track of where the customers are. The technology is used to track customers’ ridership and movements, providing insights into the water parks’ visitor flow and throughput, according to Michael Turner, the Vice President of Global Business Development.
- According to Nick Neuman, CEO at Water Technology Inc., water park companies in the United States are adopting the RFIDs because it provides real-time access to guest profile data that is accurate.
Gamification
- This is the art of including gaming technology in the water park activities, like on the slides. This is done to create excitement among the guest and create a sense of competition, which in turn, boosts repeat ridership and visitation.
- For example, controls are built into the slides, and the customers gain points by touching the buttons as they go depending on the instructions of the game. The games are integrated with the visitor management system to encourage the participants to keep a record of high scores.
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- Virtual Reality (VR) and Augmented Reality (AR) technologies are also incorporated into the slide experiences to create a unique sensation.
- Gamification in water parks in the United States is a disruptor as it breaks the norm of just having basic slide games. Gamification incorporated into the slides hasattracted more guests in water parks in the United States, which in turn has led to growth in the industry.
- Guests like to compete against each other, especially if they are fighting for a prize. The management at water parks is using gamification as a way to get closer to the guests because of the personalized experience they create and can learn the customers’ preferences, which help in building a more customized experience.
Insight
- The market size of the United States water park industry is $5 billion, with a total of 158 According to Statista, there are 817 outdoor water parks in the United States in 2019, and 155 indoor water parks.
Research Strategy
Your research team has scoured through credible websites like IBIS World, Connect NGO, and Statista to find two disruptors in the United States water park industry. The provided disruptors have both changed the way operations are done at water parks and have made it more comfortable and convenient to conduct business at water parks, as explained above. Companies in the industry have adopted the trends, which has led to growth in the industry.