role of social media in e-commerce
The reading assignments this week discuss the role of social media in e-commerce. According to Oyza and Edwin (2015), social media has proven to be as effective or more effective than more traditional marketing methods. In some ways, social media has disrupted marketing as we know it. Discuss how savvy businesses can harness social media to encourage business success. What are the challenges they face? How do businesses ′keep up′ in an environment that changes so rapidly? Paper Guidelines The paper should be 3-4 pages in length, in your own words, properly cite any outside resources. 1″ margins and Times Roman Font, 12-point, or something comparable The paper should be well organized with proper grammar and spelling. Use at least 2 sources, other than the textbooks, to strengthen your arguments, points, etc. Be sure to leave your name off the paper, this helps to ensure fairness in grading.[unique_solution] Be sure to properly cite any sources you use using APA format. You can get some help on APA formatting here: https://owl.english.purdue.edu/owl/resource/560/01/ Paper Organization and Style Organization Grading Guidelines: Presentation is very effective and presented in a logical format with a clear beginning, middle, and end. There is a clear statement of ideas and smooth transitions. The writer has stated the main idea clearly and has provided relevant details. The main idea is clearly conveyed in a presentation that is highly relevant and interesting. The student provides evidence of thoughtful input. Details are rich and appropriate. Spelling, punctuation, and capitalization are virtually always correct. Assessment Criteria Answers all of the questions posed in the assignment (60%) Paper Organization (20%) Vocabulary, Grammar, Spelling, and Punctuation (10%) Resource Use and Formatting of Citations using APA (10%)