Roots clothing company- Country china

Roots clothing company- Country china

Roots Ltd is a Canadian brand that sells men’s, women and children’s apparel, footwear and leather bags, home furnishing, and athletic wear. This is an international multinational corporation, and its headquarters are in Toronto, Ontario, in Canada. Though it has been operating in the US, Canada, and Asia.We are thinking of expanding this business to china market.

Demand growth and prices trends for the products

According to the current market analysis, the root ltd has been recommended for selling high quality apparels at affordable prices in the areas of operation. This demand trend have made some other potential buyers in china feel interested in buying from our company. To meet the customers’ needs, we have decided to expand our company branches to the china market. The ready market in china will boost our companies sales and profits.The pricing of our products in new China markets will be lowered, inclusive of the discounts and promotions until some time when we fully get stabilization in the clothing industry on the new location.

The company is using appropriate Distribution channels to ensure that the products reach out to all the potential customers; this will be very effective in the company’s new markets of operations. The company distributes the products and communicates using better strategies that are convincing and caring for potential customers. They distribute clothes apparel, which is classy, and meet the current generation needs. The communication in the market on the products and prices, as well as news, is done online via the company’s website, social media platforms, and other digital marketing ways like adverts on YouTube and Twitter.

Market characteristics size

The company’s projected total sales currently determine roots ltd market size. According to estimated trade association data, the company is doing better in operation location.In the annual reports and the financial statements, the company is having financial statements and government data from surveys done to customers showing the performance and eager to expand to the new market locations. The management has come up with an outstanding management objective aimed at increasing and maintains the current market share.

To evaluate and identify the track record and financial strengths as well as the market share of the roots competitors in the market.The company has conducted a SWOT analysis.Knowing the company’s strengths and opportunities in the new markets give the companies s focused and determined to meet the needs of all. Additionally, identification of the weakness and threats in the new markets, i.e., China, has made the company develop market strategies that are determined towards meeting the needs of the customers in an effective way that makes the roots ltd remain the best in the China market. China has a good and stable economy.It is therefore a better location for business to venture in and thrive, since is prerequisite knowledge of the buyers ability to buy, the strength of the customers to influencing the prices and the supplier power to change the price and quantity it is therefore essential and a big opportunity of the roots to perform effectively in the region.Therefore we can conclude that our company will likely do better because there is a good economy and what about the investment climate roots ltd will be the best in marketing the product to China’s community.

The product –demand for the roots ltd product, price trends, consumer purchasing trends for the products has been researched. The roots ltd. Has been able to do market segmentation. We have used demographic factors such as race, age, and gender to understand the products demanded, that can get many consumers in China. Moreover, we have checked on the Geopolitical state of china, identifies the cities where our business can do better. We have additionally come up with consideration and analysis of some factors like the lifestyle and social, economic class identification to be sure of the potential buyers in the china market. The market demographics of the market operations china show that the roots ltd will likely be competitive in the market. We have also designed advertising and promotional campaigns that are targeting to meet each segment.

Additionally, before we launched this company a new branch in China, we will consider to have an efficient distribution system and ensure that the products reach the customers as ordered; In addition, prior to launching any new product the management will evaluate the current distribution channels in other regions of operations see the areas needing improvements and the trends while keeping the company competitive . This will probably ensure that we get the negotiating advantage and ensure the there is more established distribution channels ion the new china market.

Recommendation for a specific targeted export market strategy for this company

While operating in china, this company will also focus on studying the nearby sets market system, identify their product’s demand, and, if possible supply the product’s to potential customers. One of our key strategies toward this will be meeting the needs of all people in the region by intergrading sustainability in our marketing strategy. The company is expected to launch new campaigns on environmental protection in the new business location and utilize the opportunity to teach the customers on the reasons they should buy our products. Mainstreaming gender integration and leading in the creation of awareness on gender discrimination and racism will enable our company to meets many partners and non-governmental agencies in china.There is a likelihood of increasing the level of sales if we get support from governmental agencies, non-governmental firms, and also interested groups.The key motivators of our business growth and development will be sustainability and valid pricing, which ensure that our customers are protected and given equal opportunities. Lastly, the company is recommended to increase the marketing strategies and also integrate technology and innovation in all sectors of the business operation. Right from the material outsourcing, transportation, distributions, and supply process and marketing of the products.This would also ensure even the international buyers and the export market get the quality they order and on time.

References

Shaw, Holly, “Sinking Roots in Canada,” Financial Post, June 10, 2011. Retrieved May 15, 2013 from http://business.financialpost.com/2011/06/10/sinking-roots-in-canada/

Roots Canada Ltd.: CEO and Executives – Businessweek”. Businessweek.com. Retrieved 2015-09-16.

(Montreal), The Gazette. “Spreading its Roots in Asia”. Canada.com. Retrieved 2015-09-16.