Sales Force’s Culture
| Form | Implementation SalesForce |
| Symbols-logos, uniforms, | The Salesforce logo is the shape of a cloud. This explains the objective of the company. People can easily relate the logo and what the company offers; cloud services. Salesforce uniform is mostly sky blue. This is to match its logo, which is blue in color. Clouds are usually represented in blue. Therefore, the uniform complements the logo. |
| Settings-workplaces | The company invests in workplaces environments that are welcoming and designed to make the employee comfortable enough to work as well as very appealing to clients. |
| Language | Salesforce advocates for the formal and yet friendly language used throughout the company. This language ensures respect among the employees. Also, they avoid being too formal to customers. They treat customers as friends. Some language gestures that promote a friendly environment involves smiling and shaking the customers’ hands. The company advocates for open communication. People are entitled to their opinions and ideas so long as they are not meant to hurt the other employees. The use of communication ensures that there is no false information.
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| Narratives | The company tells its story through its website. It describes its journey since the foundation of the current status. It also tells its story through its mission and vision statements.
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| Practices | Salesforce has ethics that control the dos and don ts. Salesforce has eight co-values, which include trust, innovation, fairness, integrity, transparency, alignment, and accountability. All practices are expected to be based on these values.
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Mission and vision of SalesForce
Salesforce is a cloud-based company that has managed to exploit the potential of technology to expand the business. The company has become a major brand in America due to being driven by its mission and vision statements. Salesforce vision statement states that “we are committed to a sustainable future for all.” Salesforce actions are aligned with the vision statement. The vision statement mainly addresses two points: commitment and future for all. The company’s brand is built on the desire of the company to be a change agent. This is the reason it manages to provide its customers with dynamic products that change according to consumer’s needs. The company ensures that it innovates the most applicable and modern means to boost businesses. Also, it ensures that these resolutions are fit for all businesses. By developing products that address the current changes, creates a great brand for the company.
Salesforce mission is “ empower companies to connect with their customers in a whole new way.” the mission statement addresses two points: empowering the business and stimulating change and growth. The company’s actions align with its mission statement. The company uses an online platform to conduct a comprehensive analysis of the needs of its clientele. It also uses data-driven approaches to come up with approaches that companies can exploit to improve their interactions with customers in new ways. It also offers a wide range of certain solutions and support and services as well to empower its customers.