Samsung is a trading company found in 1938 in Seoul, South Korea
Samsung
Samsung is a trading company found in 1938 in Seoul, South Korea. It involves many businesses, among them, is the sale of electronics such as phones. Samsung is widely engaged in the sales of smartphones and tablets. There initial Samsung galaxy product came out in 2009, and since then, there have been different models made. The various models of the Samsung Galaxy smartphones have distinct features, and with every new model, there are new advanced features from the previous model. Among the Samsung, models include Samsung Galaxy S20 Ultra 5G, Samsung Galaxy S20+ 5G, Samsung Galaxy note 10.
Samsung Galaxy offers its customers with a wide range of different models to choose from according to their affordability and preference. Samsung galaxy has a different series from which you can choose from the high end of them are S models followed by the A-series and finally the old J models. The difference between the S and A series is that S models are made with higher performance. The A-series is created with a balance of the looks on the exterior and the performance. Hence when it comes to the performance, the S series will have a higher rating. Samsung is an android brand smartphone. This means its operating system runs on Android software. Other brands include apple, which uses the apple operating system.
The target audience for Samsung galaxy smartphones is a wide range of consumers from the young age of fifteen-year-old up to forty-five-year-old.
The above target audience mostly applies to those who embrace technology and its current trends and appreciate the different advancements that come with new technology. Through its social media platforms, Samsung seeks to attract its consumers through a different advertisement that appeals to the young generation. It also creates awareness through building its band name by being involved and sponsoring public events such as concerts by worldwide known artists. Samsung Galaxy smartphones even reach its different audiences by ensuring its advertisement of the products on the television for the whole family to view.
The figure above Samsung S20, S20+, S20 Ultra 5G
The figure above Advertisement of Samsung Galaxy S4
The target market for Samsung galaxy products is accurate and effective. This is because, in its advertisement, Samsung galaxy tends to reach its target audience. In recent times embracing technology has become a massive part of people’s lives. For most people using their phones to reach people and connect with those who are in a different place from them physically .other people such as influencers or market use social media on their phones as a way of earning a living. Samsung products are very useful in that they keep up with the current technology, and they have been able to provide students with an opportunity to get an education in the comfort of their homes. Having mobile phones has created an awareness of different health issues. For instance, with the rise of the covid-19, individuals have been able to get information on their phones on how to prevent themselves from spreading the disease. Therefore, Samsung Galaxy smartphones are very accurate and effective in the changing world of technology.
Reference
Carroll, A., & Heiser, G. (2013, July). The systems hacker’s guide to the galaxy energy usage in a modern smartphone. In Proceedings of the 4th Asia-Pacific workshop on systems (pp. 1-7).