Saskatoon kid’s wear shop

Saskatoon kid’s wear shop

1. Introduction

Saskatoon kid’s wear shop is a new children’s clothing line for kids between the age of two to eleven years old. The clothing brand deals with high-quality fabrics with a fashion-oriented outline. Saskatoon kid’s wear shop is among the top brands where one can find the newest and trending clothes of the season for children. Social media is one of our main focus as well as looking at the top authoritative runway shows as our inspiration. We will make sure that children are styled and dressed in a way that mirrors their parents as well as their favorite adult trend makers and labels. Apart from being community advocates, we also sell our products via privately organized trunk shows, which has several benefits to our stylist individuals who run the retail by getting all markups individually. They also create genuine relationships with close friends and also our customers. We offer and believe in high and trending fashion in your homestead, and the products we offer are of high quality as well as our partnership. The children’s clothes at Saskatoon kid’s wear shop are produced using different types of fabrics such as cotton, wool, silk, among other types of fabrics. The clothes are also available in different varieties of designs, prints, and colors.

• Value proposition

The basic value proposition for Saskatoon kid’s wear shop is to add value to the children’s clothes by manufacturing unique kids wears that are of different varieties, attractive designs, comfortable, high quality, delivered on time, and provide easy methods of payment mode. The following image shows that value addition to products is one of the major priorities of Saskatoon kid’s wear shop. Clients who purchase our products are assured of high value (Blakely, 2013).

• Business Concept

Saskatoon kid’s wear shop will manufacture and sell kids luxury clothes that are of high quality, unique, new, fashionable, trending, and at affordable prices. The business is to capture a wide range of customers since we have a store, and we still sell our clothes on online platforms such as social media and also a website. The above will help us to compete favorably with our competitors, but the quality of our products will help us outshine our competitors. Some of the products to be sold include official wear, jackets, cotton-snickers, shoes, full-sleeve T-shirts, half-sleeve T-shirts, hooded T-shirts, printed T-shirts, and hats. Also, we will provide delivery services to those clients who cannot make it to our physical store. Our main targets are kids who, at times, are left behind when it comes to fashion and trends.

• Vision

The vision of Saskatoon kid’s wear shop is to be famous children’s wear store globally that is well known for high-quality kid’s wear, which sets trends and changing children’s lifestyles.

• Mission

Provide the best products and services to our clients at affordable prices. Our mission will be achieved by making sure that the products we sell to our clients are unique, trendy, high quality, innovative, and building a true relationship with our clients, making them be completely satisfied.

• Values

Our values are practicing discipline and integrity towards satisfying the needs of our clients.

• Major Goals

The following are our major goals

• Providing quality and trending Kids Fashions
• Getting and staying profitable
• Creating a good relationship with our clients
• To be among the top kids wear brand in the world

2. Operating Environment

The physical location of the shop will be on the east side of the Saskatchewan River, where the Saskatoon Forestry Farm Park and Zoo are located to target children visiting the Zoo, children surrounding that location as well as the major annual events in saskatoon. An online shop will also be available for those who will not be able to come to the shop. The location is crucial since it is near our target clients; thus, they will not have to go for long distances to our area. We expect stiff competition since our competitors will be close to us. The location is perfect as it has enough parking space and the store is enough to accommodate both the store and the retail shop.

3. Operations Plan
   • Operations timeline

Our execution of operations will follow a step by step procedure. We will begin with location identification and renting a room. After paying for the room decorating and partitioning of the room to store and shop will follow, hiring skilled professionals to help in designing manufacturing clothes, purchasing required equipment, and clothes from manufacturers who offer quality products. The other step will be evaluation and revision, followed by maintaining and planning for the future.

2020 – Starting of Operations

We will start by identifying a room in our preferred location, which will accommodate both the store and the retail. Decorating and equipping the room with the required furniture will follow, which will take approximately two months to finish. After the decoration is over, the following month should be of hiring interviewing and hiring individuals with the right qualifications and skills which meet the quality we want. The work of the employees will be to design and make new clothes, sell products in our shops, managing social media platforms, and also deliver individuals who will be delivering products to our clients. Creating social media platforms and website will be the next step. The other action will be to advertise our products on our social media platforms as well as on our website. The other procedure will be to purchase clothes from our preferred manufacturers who offer quality products at favorable prices and manufacturing our clothes from the trending fashions as well as considering our clients’ preferences.

2021- Evaluation and revision

Evaluating the available facilities and seeing whether they are meeting their specific needs and monitoring buying rates of the manufactured clothes compared to those being bought from outside. Getting feedback from clients on their satisfaction with our products and the services being given by our employees. Adding offered products and providing offers to our frequent customers will also be included in this section.

2022- Maintenance

Regular and continuous advertisement to increase the client base and to make seasonal customers be regular customers. Purchasing a vehicle which will help make timely delivery and go for materials.

2023- Planning for the Future

Follow the same plan as 2022 and begin working on significant goals. This will include saving money in banks and having discussions with banks on getting loans to facilitate the opening of new branches to grow the company. The plan will also consist of full production of the clothes we sell instead of buying from other cloth lines.

• Startup

In this section, startup expenses and the capital required to operate the business are put into detail. During the first and the second year, a significant amount of money is set to keep the business running. A large percentage of the capital will be used to decorate and design the store and shop as well as purchasing required equipment to be used in making clothes.

• Fixed Capital Requirement

The following table shows the fixed capital requirements

• Startup Expenses

Sources of Capital

Investment Required                                       $10,000

Total Investment                                               $10,000

Startup Expenses

Retail store designing and decoration         $2850

Purchasing Equipment                                    $2500

Employees Salary                                             $2000

Capital expenditure                                         $1150

Consulting Services                                          $300

Promotion                                                         $1000

Website design and maintenance                 $150

Total startup expenses                                    $9950

Organization Structure

The organization of Saskatoon kid’s wear shop is governed by a hierarchical structure from the topmost management to the subordinate staff of the shop. For the time being, there is only one manager who reports to the owner of the shop, but in the future, there will be branch managers each deployed in one branch; hence, the number of branch managers will be determined by the number of branches. The figure below shows an illustration of the organizational structure.