Seasonal discounts
Question One
Seasonal discounts are offered on goods and services that are either seasonal or on all goods and services at a particular season with the products and services given at prices that are lesser than the usual market prices or the original prices. Many retailers of commodities view the onset of Black Friday as a perfect opportunity to clear stocks and encourage more significant shopping experiences among the consumers. During the Black Friday that immediately begins after the end of Thanksgiving, many consumers will flock to various selling points to take advantage of the discounts given and, as such, make long queues at different outlets. Many retailers also experience stock-outs and cleared stock during such a period, and the fact that consumers look forward to the Black Friday deals now and then is an indication that it comes at a seasonal point. Hence the deals that are offered during the Black Friday is an indication of seasonal discounts
Question Two
Perceptions, beliefs, and attitudes are among the significant psychological factors that influence the marketing process as well as consumer behaviors, and these are significantly evident when it comes to the Black Friday deals in Canada. From the history of Black Friday in the USA and its spread in Canada, consumers perceive such as period as having the best deals that they can get in terms of buying goods and services at a reduced price and hence as a bargain. That perception implies that consumers will generally be willing to purchase commodities during the Black Friday deals even when the different retailers and outlets only record a very marginal reduction in prices. That shows that their attitudes and beliefs about the particular season influence their psychological decision to buy goods and services.