Seventh day generation company

Seventh day generation company

For marketing to be successful it should involve several strategies such as development and promotion of products and services that meet the needs of users and consumers. It must make use of the natural society, the cultural resources and must make sure that there is a good life for the future. For products and services to be sustainable it should be valid scientifically. Seventh day generation is among the companies that have already found sustainability in their business. The company has been able to achieve sustainability because of its goals and missions that are valid. It is found in Burlington, Vermont. The firm deals with household as well as personal care products that are friendly to the environment. The company has marketing goals and visions of using the four Ps marketing mix-price, product, place and promotion. The marketing mix began when the company was founded according to its principles and ideals which were perpetrated by the founder Jeffrey Hollender. The products from the company are made from the use of products that are natural, renewable or material that can be recycled. The materials used have nontoxic ingredients and the focus of the company is to ensure an operation that minimizes the impact that the company can cause to the environment. Seventh generation is a company that began as a small mail-order company. It grew and by 2011, the company was worth $150 million dollars.  It began selling its products at eco-focused stores which include Whole foods as well as in the broader consumer market at outlets which include Wal-Mart and Target among others.

The seventh generation focuses on the marketing and the trends in the consumption. The aspects they consider most is the healthy by ensuring that the enable the campaigns that get directed in the focus of conservation of the environment ‘Going green’ ’they believe that the protection will make it possible to have a more a healthier generation. The products that get manufactured in the seventh generation get built into relation to safer and healthier consumption. The products unlike the rest appear to have a high price but are economical okay based on the purpose in which they are designed. That is making it healthy for the users. The products are relatively cheaper and safer compared to the rest of the goods. The products have been tailored to help the clients who are in search of a better environment. Regarding this many environments conservatives have embarked on the products. The only odd thing about the products has an inflated price. Though the elite members are willing to pay for the products, it becomes more the interesting thing.

For the economic group of persons, the products do not fit in their budget. They are mainly concerned with the best means they can have a reduced budget and the consumption. Research done shows that the parties that have great purchases are those that have a passion for the environment. (McGraw-Hill,5)The seventh generations products have gained a high market reach due to the target customers understanding the line in which the company lies. That is the products are designed to have a positive impact on the environment.

Judging the products concerning the prices, health and the environment change the products rank among the best for the usage. There are relatively cheaper products in these categories. However, the quality of the products is relatively small. It thus becomes uneconomical to purchase the products based on the fact that they have a little impact on the environment.

If the company increased the prices, it would give the competitors an upper hand. It is because the theory of demand states that the higher the prices, the greater the chance of customers to make the purchase of a substitute product. Moreover, the purchasing trend shows that the clients are determined to buy the products that they view as of low quality. Moreover, in making investment decision fewer customers depend on checking the quality or the health implication. The Seventh Generation products need to be checked more carefully. There need to be lowering the prices. The high prices have been seen to cause potential consumers make purchases from the competitors.

The company’s main aim is ensuring that it carries an organized marketing plan. That is the main mission that enables consumers to have a positive attitude towards the company. The marketing plan is able to convince the users that what they are consuming is healthy and is the best choice for consumption so as to remain healthy. That means Seventh Generation must provide consumers with an opportunity to ensure there is a positive difference that is seen from the purchases of detergent, towel, paper, laundry among other household detergent. According to the report by seventh generation between forty to sixty percent of people who live in United States purchase and use their products or if not so they are interested in buying the products. After conducting a market research, they came into a conclusion that new moms had higher chances of buying the products as compared to others.(Michael,340-357)  This is to be able to create a health home and also live in a friendly environment. The market mix for company shows a focus on the middle consumers who are mainly new moms. The company’s marketing mix is also known as the four Ps which is the combination of products, price, place and promotion.  The marketers for a company come up with strategies based on these four Ps in marketing hence enhancing the brand of the company. The marketing mix is the foundation in which the company has created a marketing strategy that is sustainable. These are what make the company to position itself in the market for a sustainable development of the business. For the company to excel in its marketing strategies, it must compete with others in terms of price. It must also be focused on the sustainability of the products and services that it provides.

Conclusion

Seventh Generation targets mainly the health and environmental conservatives. Their products are designed to make the lasting impact, especially to the younger generations. The products become of most importance, especially to the kid’s future life. What makes the products unique, is serving both the environmental and the health benefits once they consumed.

Non-exposure of the kids to chemicals prolongs their life and also makes them a more productive life. In modern times the children have been exposed to many forms of chemicals through the activities like laundry detergents and diapers usage. The modern style exposes children to dangerous diseases. To avoid this, ensure that your child has the all-natural inputs. You will be increasing his lifespan. It is also a recommendable routine practice as you save more. Luckily, the Seventh Generation products cater for all needs and want in the child and in a natural way.