Starbucks case study
Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy?
The foundation of Starbucks dates back in the 1970s, where the organization later turned its exceptional services and became a significant contributor to care. It offered enhanced services worldwide leading to development (Payment, 479, n.d). Today the company continues offering financial support to communities (Payment, 481, n.d). Starbucks ensures that it improves the social as well as economic conditions of coffee farmers. Besides, the organization plays a vital role in charitable projects in different societies.
Is Starbucks unique in being able to provide a high level of benefits to its employees?
Yes. The mission statement of Starbucks encourages that employees remain enthusiastic, active, and such provides a high level of encouragement (Payment, 478, n.d). The employees here have respect and dignity for each other, and the company spends more time in its workers’ insurance health benefits less that it should consider the materials for brewing the coffee. Such offers the staffs with a sense of security together with satisfaction on their job. Starbucks gives its workers various benefits starting from an income protection plan, referral programs, retirement savings plan to the progressive compensation package.
Do you think Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment, customers want?
There has been a rapid growth in Starbucks because it offers services as well as surroundings that the customers desire to keep a waste-free environment (Payment, 479, n.d). Clients have respect and care for firms that assist low-income level population, although the customers value the product worth, they get from any firm. It is essential for citizens to promote companies that respect and value the welfare of the existing societies. At the same time, the services that the customers get a matter a lot. It is not only about the charitable activities that Starbucks offers but also about the quality of their products.