Strategic Management

 Strategic Management

Part A.

A).

A firm that is focused on achieving a competitive advantage in the marketplace, a Business-Level Strategy can be an essential tool to the organization as it offers a method of providing value to consumers through the exploitation of the company’s significant competencies. Differentiation is one of the generic strategies, and it is precisely utilized in my company as we aim to make sure that we are always distinct from our competitors both in terms of business structure and operation (BCG Careers: Interactive Case Library, 2020). My company chose this strategy because the firm is interested in the broader customer base regarding our uniqueness. The organization focuses on building several unique elements such as superior quality, design and customer service to secure more customers. Even though the company will charge a higher price to compensate for the expense of being unique, customer satisfaction is guaranteed.

B)

After setting a business-level strategy, the most efficient way of attaining the firm’s objectives is by designing a reasonable functional level strategy. These are the relevant duties and actions as well as goals delegated to specific departments to support the firm’s business-level strategy. The core advantage of the approach is that it provides particular results anticipated to be achieved from the daily activities of different departments of the firm (Dolansky, 2020).  As my company intended to enhance customer service as a competitive advantage, quality and delivery were the main focus of the organization. These were to be obtained by maintaining top-notch customer satisfaction and expert analysis of each production stage to avoid errors.

1. C)

BCG exercise is a crucial assessment that should be incorporated in most significant ventures that require in-depth analysis. I recommend the continued use of the practice because it plays a critical role in comprehending different business aspects as well as expanding the perception of theoretical business concepts by manifesting real-life issues and illustrations that need real solutions.

Part B                                              

1. A)

Overall feedback

Your current score indicates a need for significant improvement. The approach you chose and your analyses do not meet our expectations for a recruiting candidate. To improve your score, we encourage you to explore the case study information on our site and try the case interview again.

Rigor feedback

You displayed good mathematical and analytical skills in solving almost all of our rigor exercises. You demonstrated good consistency in solving mathematical tasks and were able to put your findings to good use in your analyses to derive implications and develop a client recommendation. However, your current score indicates that some of your answers were not entirely correct; we would, therefore, recommend that you retake the application test and aim for a perfect score.

Structuring feedback

You demonstrated excellent structuring skills in this case. Most of the factors you chose to analyze when approaching the case were appropriate and correct throughout almost the entire situation. However, your structuring approach could have been more consistent and thus more efficient. Furthermore, to prepare you for a real case interview, we should point out that your structuring skills will be challenged significantly more in an actual interview, as you will not be given predefined answer options to choose from and will instead be expected to define the options on your own. We would, therefore, recommend investing some time in additional exercises with BCG’s interactive case library.

Synthesis feedback

Your current score indicates a fair understanding of the case as a whole. However, you lost many points while consolidating your insights and reflecting on different aspects of the client situation. Why don’t you retake the exercise and try to cover all relevant aspects of your recommendation more comprehensively?

Business judgement

Your current score indicates that you could have displayed better business judgment in understanding the situation and drawing appropriate conclusions. We would recommend that you try retaking the exercise and reconsider some of your assessments and recommendations.

1. B)

Each organization must develop a portfolio of goods with varying growth levels, and different understanding of the real issue facing Market share and market expansion are not the only indicators of competitiveness. Moreover, high market share does not necessarily mean high profits. These conflicts are cooperation between the different units (BCG Careers: Interactive Case Library, 2020). Dogs can be as beneficial to businesses as cash cows as they continue to gain a competitive advantage for the rest of the market. The use of the model by an organization is one of the suitable ways of enhancing the sales and outcome of a firm. BCG is an essential tool for companies intending to understand their strategic position of enterprise portfolio fully. Apart from being an easy task that is completed in a few minutes, the strategy acts as a critical step for any enterprise, starting a thorough analysis of its operations and the entire marketplace (Dolansky, 2020).  The growth shares analysis has been associated frequently with oversimplification and lack of useful application because the exercise does not take adequate time in elaborating on the ‘market’ in which businesses can be categorized into.  Moreover, the exercise does not account for other external aspects that might have a substantial modification of the final results of the anticipated change. And it also denies that synergies between different units.

1. C)

The pursuit of a well organized and structured organization is the ultimate goal for any administration because the comfort of employees determines the productivity levels of any organization because they are the primary stakeholders. I recommend the continuous use of the exercise because of its significant impact on the structure and operations of an enterprise.

References

BCG Careers: Interactive Case Library. (2020, February 28). BCG – ICL. Retrieved from https://www.bcg.com/Interactives/ICL/

Dolansky, E. (2020, February 28). The five most common pricing strategies. Retrieved from https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/pages/pricing-5-common-strategies.aspx