SunPower report
SunPower association is an American energy company that manufactures solar panels and photovoltaic cells. Solar panels are the company’s main product, trademarked “Maxeon”. They are fitted with a narrow layer of silicon that is treated chemically to give an active electric layer which gives out electricity when the sun emits light on it. Their selling strategies should will be the answer to the customers’ necessity.
The corporation has a pricing strategy that sets prices, discount and payment periods of commodities for the intended customers. The policy has made SunPower have low price products than their immediate customers. Through this, the company has won market share based due to the discounted price. It has also ensured clear communication based on extra price and differentiation because today’s customers are only interested in the total cost of disposing, consuming and acquiring products.
Promotion is among the essential elements of SunPower selling strategy. The strategy has been achieved through radio, television and print advertising. SunPower has collected target market information like what are the customers desired communication? Who will buy the product? This information has been incorporated in the promotional plan. Don't use plagiarised sources.Get your custom essay just from $11/page
Customer analysis is an effective marketing and selling strategy of SunPower corporation that depends on its potential customers’ base. The policy has been operative since the company can understand the attitude, needs as well as expectations of its buyers. SunPower corporation achieved this after clearly analyzing and defining its potential and current customers. The corporation identifies a group of customers at this stage and divides it into different segments according to their traits, characteristics, and motivation.
SunPower Corporation has set a clear consideration basis that provides a boundary against rivals for it to survive in the market, which is competitive. It has focused on establishing new selling propositions like the uniqueness of ideas, the lowest cost as well as the highest quality. The corporation has also developed the best distribution channels which are useful and has access to the latest technology, which assists it in production and selling process.
If I had a house, I would buy their service. SunPower is known for its outstanding quality of its solar panels which correlates to higher efficiency. The panel generates more energy per square foot and takes up less space on the roof. SunPower panels are efficient and durable and come with a 25-year product and performance warranty which backs their panels. Besides, the panel system will bring you the best performance and return on investment.
SunPower panel is always in series to optimize system performance and to streamline installation by reducing the number of parts on the roof while reconfiguring how the microinverter is connected at each other. The series approach also helps the panel to maximize output, especially where a portion of the system may be shaded part of the day.
The need for more energy per square foot is one of the reasons why the solar panel should be installed in my house. SunPower is known for higher efficiency in the production of energy since my house requires a large amount of solar energy. The solar panel is always believed to be a safer option compared to all other forms of energy. When I have a solar panel, I am not eligible for government deductions unless my system is not installed by an accredited installer.