SWOT analysis of Exeter City Football Club ECFC
Exeter City is a football club playing at league two. In terms of its products, the club has 60,000 followers both on Facebook and Twitter and also 1. 4 million viewers on the ECFC website each year. This makes its base market when selling their product and services. On the other hand, the club is made up of 7,000 subscribers with over0.5 million viewers on YouTube. Over 8,000 business, as well as a fan, receive its weekly e-newsletter, while on the other hand, they have always sold over 1500 shirts on any given season. Official website and social media have been outlined to be the most mode in which people get information concerning the club. However, before introducing any product to the market its should be target market should be analyzed critically and carefully, and for this case, the main target is the fans. As per the survey, it is clear that the majority of the fans are age over 30, and this group is made up of male individuals.
SWOT analysis of Exeter City Football Club ECFC
Strengths
- Funded
- Location
- Great facilities
- Good staff
- The sense of unity
- Training
Weakness
- Low popularity
- Single league
- Reliability of players
- Reliant on students
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Opportunities
- Partnerships
- Advertising
Threats
- Staff leaving
- Losing good players
- Competition
Product and service analysis
The corporate ownership, sponsorship and patronage are some of the business that can be ventured by the club to increase revenue and foster more growth as well. In most cases, professional teams, as well as leagues, have always been owned by the independent organization or rather individual entrepreneurs. Over the past decades, professional sports have been dominating the market. However, it has been noticed that it is via the interaction with a corporation outside of the immediate professional sports industry where more recent revenue has been discovered, and this has been outlined to be the most promising source of growth. There exist three main areas where the club can gain more revenue through corporate affiliation.
One of the effective product that should be assumed by the club is selling of luxury boxes and another premium on-site during the club events and through its social platforms and channels. On the other there exist synergies gained when having bigger corporation in a given league or team. Nonetheless, the revenue made through corporations for the right to be associated with the league product via advertising and sponsorship. Corporate affiliation is the most effective way to gain much revenue by giving the right to be affiliated to the given league and the team itself as well as reaping the benefit of the association as well and coming up with luxury suites as well as having seat licenses in some specific sports. With search approach, it allows individuals to view the game in a more lavish environment and hence to give them the opportunity to purchase a ticket the entire season.
On the other hand, the club can increase revenue through ownership of individual franchises. As media and the entertainment are increasingly interested in sports, the club needs to utilize such an opportunity to utilizes franchising business. On addition, the club can earn more revenues by allowing more companies to be associated with its product and the league they play in.