SWOT analysis of Fortis Healthcare Limited.

 SWOT analysis of Fortis Healthcare Limited.

Introduction

Strategic planning in a health organization largely contributes to its success. For a health organization to succeed in its strategic planning process, it must adequately assess its external as well as internal environments. In strategic planning, the internal environment is much concerned with human resources activities in an organization (Kash, Spaulding, Gamm, & Johnson, 2014). As such, it deals with the way individuals conduct work in line with the organizational mission. A health organization can control its internal environment, unlike the external environment whereby the organization has no control over its competitors, changes in policies, and other conditions in the economy (Kash, Spaulding, Gamm, & Johnson, 2014). This paper explores the SWOT analysis of Fortis Healthcare Limited.

SWOT analysis

Fortis Healthcare Limited is located in India. It amongst the leading healthcare providers in India. It provides a variety of services, including specialized hospital care, diagnosis, and healthcare support (Ginter, Duncan & Swayne, 2018). The headquarters of the healthcare providers are in Gurgaon. Also, it has its healthcare branches in India, Sri Lanka, and Dubai. According to a worldwide survey conducted by Fortis Memorial Research Institute, Fortis hospital is ranked number 2 globally. Fortis has various strengths, weaknesses, opportunities, and threats.

Strengths

Fortis Healthcare Limited has several strengths that give it a competitive advantage. It greatly focuses on continuous improvement. The health organization continuously improves services it offers in different specialty areas such as medicine together with a healthcare provider (Abdallah, 2014). It embraces and invests in research and development. This has helped the hospital to give high-quality healthcare services. Furthermore, Fortis hospital recruits well trained as well as qualified professionals. It has implemented a system that it uses during selection and recruitment. The system assists the human resource team in recruiting the best doctors to work in its disciplines. The hospital’s support staff, including nurses, lab staff, together with pharmacists, are highly qualified (Abdallar, 2014). The hospital acknowledges the importance of training. It provides its employees with regular training. This allows employees to improve their skills in their areas of specialization.

In addition, Fortis Healthcare Limited embraces patient care. It understands that patient care is essential in delivering the best services to patients. Due to this reason, it incorporates patient care ranging from emergency, entry, and exit, along with trauma care. Doctors and support staff ensure that they prioritize patients by giving them maximum attention (Kash, Spaulding, Gamm, & Johnson, 2014). The facility expects doctors, together with support staff, always make patients feel comfortable and display high sensitivity levels. Additionally, Fortis hospital embraces quality accreditations. The systems and facilities of the hospitals make sure that they comply with industry benchmarks (Ginter, Duncan, & Swayne, 2018). Due to this reason, the hospital obtains certifications such as NABH. This is very crucial because it promotes standardization when it comes to qualifies professionals delivering services. Also, Fortis hospital has a wide network of hospitals. It has established many branches in India, especially in leading cities.

Weaknesses

Fortis Healthcare Limited has a number of weaknesses. One of the key weaknesses is that the facility has decided to focus its brand on India only rather than globally. The reason behind this is that India is highly dedicated to enhancing its healthcare system, and this is likely to benefit the healthcare landscape globally (Abdallah, 2014). However, there a big likelihood that in the future, these conditions may change and affect service delivery of Fortis hospital. Another weakness of Fortis hospital is its expensive services. In the market, the hospital is one of the health organizations that offer health services at high prices (Abdallah, 2014). This makes customers complain that the hospital is suitable for international clients due to its expensive services.

Opportunities

Fortis Healthcare Limited has some opportunities. One is its growing health concerns. Today, the availability of information on the internet has made people more conscious about their health (Kash, Spaulding, Gamm, & Johnson, 2014). After 40, many people are cautious of any sign their bodies give. As a result, this is making people visit specialists, even when they have small issues. This is a great opportunity for hospitals like Fortis. Also, India is like medical tourism. Globally, the country is recognized for giving quality healthcare as well as having qualified professionals (Kash, Spaulding, Gamm, & Johnson, 2014). Also, healthcare facilities in India are cheaper compared to other countries in the world. This makes the nation medical tourism. This is an excellent opportunity for Fortis hospital.

Threats

Various threats face the Fortis hospital. One is competition. The healthcare facility faces stiff competition from big hospitals such as Apollo Hospitals. Also, local hospitals like Narayana Healthcare pose strong competition to Fortis hospital (Ginter, Duncan, & Swayne, 2018). Fortis hospital should implement strategies to deal with this competition failure to which it can be difficult for them to achieve a competitive advantage. Another critical threat is prohibitive healthcare costs. Healthcare cost is increasing at a rapid rate (Ginter, Duncan, & Swayne, 2018). This making it hard for some people to afford quality healthcare. As a result, healthcare providers cannot reduce their prices because they fear to make losses. This is greatly affecting the delivery of services.

Conclusion

Fortis Healthcare Limited is amongst the best health care providers in India and even globally. This is because the hospital highly focuses on patient care, quality accreditations, continuous improvement, and qualified professionals. This enables the hospital to deliver the best services to its patients. The hospital should use its strengths to explore emerging opportunities and deal with threats in the market. This can help the hospital improve on areas that need improvement.