TAX REFORM FOR ACCELERATION AND INCLUSION
In order to find out the effects of Tax Reform for Acceleration and Inclusion (TRAIN) Law toward the basic commodities sold in Baguio City public market, the researchers collect thorough information by conducting an interview with 12 respondents from Baguio City public market regarding their experiences and perspectives on the effects of Tax Reform for Acceleration and Inclusion (TRAIN) Law to their business. The researchers asked the respondents about the changes on their selling price, customer demands and sales performance. The researchers chose the following themes: increase in transportation fees, product unaffordability, decrease in product demand and increase in expenses. [unique_solution]Moreover, the price set for a product or service has a very significant effect on how the consumer behaves when price is significantly unaffordable or higher than expected, the response can be disappointing (Balle, 2019). Rising prices will reduce demand if consumers are able to find substitutions or alternatives, but have less impact on demand when alternatives are not available (Kramer, 2019). The effect of Tax Reform for Acceleration and Inclusion (TRAIN) Law toward the basic goods came from gasoline increases which could directly affect logistical cost, delivery cost, labor and secondary costs (Lorenciana, 2018). Expenses can vary according to type or classification, but with all factors being equal, any increase in expenses results in decrease in profits (Avenir, 2019).