The Media and the Intersectional Feminism

The Media and the Intersectional Feminism

Considering the advertisement posted by Always on the Instagram wall, it an indication that the female gender is at risk of discrimination by the male-dominated gender. Girls, especially in puberty, have equal opportunity with the boys.  The media has coiled advertisement culture to target women since they are the easiest prey that fall for too much propaganda. Therefore, in this essay, I will argue that the advertisement of #LikeAGirl plays upon adolescence girls about their anxieties on the changes in their bodies, their confidence and strength by conforming to the girl’s happiness as well as the propaganda which the media construct, normalize, commodify intersections through their representation.

The #LikeAGirl advert stresses too much on the adolescent girl’s confidence. The main aim of the Always company launching the advert is to empower girls to what they have to do comfortably without the anxieties and challenges which come their way during this delicate stage. This is absolutely true. However, I tend to think that it is a kind of strategy that the Always Company is using to hit its target market. According to Jhally, “advertisement doesn’t always mirror how people are acting but how they are “dreaming” in a sense that we’re wrapping up your emotions and selling them back to you,” (p. 329). Advertisement doesn’t necessarily create the attitudes and values in the lives of people but instead draws and re-channels the concerns which the target audience already shares. Having said that, the ad on always concerning #LikeAGirl is what we dream should be done; empowering the girl’s confidence. Yes! It is absolutely right. But the female gender has been on the move to ensure that the girl child is empowered appropriately to promote equality. Therefore, it is what people are dreaming should be done instead of acting what should be done.

Advertising can best be regarded as a propaganda system of products as it propels people towards things as means to satisfaction. On the ad #LikeAGirl, Always is only driving women to acquire their branded sanitary towels as a means of happiness. The words “WHAT DOES IT MEAN TO DO THINGS #LIKEAGIRL” on the ad is only but propaganda. How is it related to using sanitary towels? All alone, girls have been doing things like girls, but now the world has decided not to equalize women to men because of so many reasons. Globally, industrial production is colonizing the media to spread the propaganda concerning their products to colonize the market in the twenty-first century. It is affecting the marginalized women who desire to build their businesses through acting other well-socially stated women to acts as the sales agents on their products to reduce the discrimination in the market competition. This can be attributed to the advert on the media concerning #LikeAGirl since it is not clear who the originator of the advert. It might have been some business organization from a marginalized area but decided to take a white girl from a higher social class to convey the message.

In contemporary society, the modes of perception and forms of consciousness are influenced by the ads on the media. The speed-up for the visual images is a response to the advertisers on the clutter of the commercial surrounding and the coming of age. The visual impression on the Always ad is enough to change a woman’s perception of other sanitary towels. The speed and fragmentation of this ad induce some feelings and draws the viewer on the message the moment they see the #LikeAGirl ad and channels the way think, (Jhally p. 333). In nature, women are vulnerable to what they see are prone to altering their bodies to suit their interests. Having said that, the media has recognized this weakness in women, and that is the reason it is on the run to up their game to manipulate their minds.

I tend to think that if Always was targeting all girls worldwide, then it ought to have been racial and socially sensitive. The picture on the ad is a white teenage girl holding golf in her hands. First, golf symbolizes an individual’s social status. Not everyone can afford to play golf. Second, the advert could have incorporated all ethnicities so that even those girls in the third world nations can feel as if they are being empowered. Girl-child cannot be equalized to the boy-child if we lean on specific racial and social status (Jhally, p.327). In the field of advertisement, the over-riding fear is that racial, ethnic, and cultural differences in the advert will continually commodify and offer up new dishes for them to enhance the white people (Hooks, p.388). Therefore, my argument is that #LikeAGirl commodifies the always usage among white adolescent girls. This is not ethical at all.

Conclusion

            In conclusion, my opinion is that the media is the most significant propeller of propaganda in the advertising sector, and it encourages intersectional feminism such as race, social status, ethnicity, and gender. Since the women are the most vulnerable to trying out what they view on the media, they become the most targeted prey. However, the production companies’ satisfaction is to expand their market and assume the consequences that come with advertising.