The Modern Man Company
Introduction
The presentation will discuss the marketing analysis of a male skincare company in the UK. The company selected for carrying out the analysis is The Modern Man Company of the UK. The company offers skin, hair as well as body care products for men, which have the finest quality. The different sections to marketing analysis to be highlighted in the presentation are the overall market size of the company, product segmentation, and primary competitors. The movement of market shares of the company and its competitors will be analyzed for preparing a comparative study.
The overall market size of The Modern Man Company
The grooming products manufactured by the Modern Man Company has been estimated to grow at 5.44% annually (Blank 2020). This compounded annual growth rate (CAGR) of 5.44% is forecasted for the next ten years. The company is estimated to gain $223,876 million by the end of this period.
Main product segment with trend analysis
The two divisions, which have been selected by the company for its products are the type and geography. The segmentation based on type includes hair care such as shampoos, hair gels, hair conditioners; shaving such as shaving soaps and creams; personal cleanliness such as fragrances, body powders, skin-care such as creams for face, neck, body and other lotions, cleansers and moisturizers (Thyne and Hede 2016). This segment would target the male customers who are affiliated with face and neck creams, anti-aging creams, sunscreen, and even tone creams.
Based on geography, the company targets the fastest growing regions of the world, where people have high disposable earnings. The targeted customers are growing middle-class people who have an awareness of the skin and personal hygiene.
The company is slowly developing towards customized beauty and skincare products for men and are using healthy materials for nourishing the quality of the skin (Parsons et al. 2017). This has automatically enhanced the value of these products. The stock price movement of the company has shown a positive trend as compared to the last few years.
Leading competitors of the Modern Man Company
The leading competitors of the Modern Man Company are Haeckels and Disciple London.
Haeckels – The Company was first founded in the year 2012 and had already turned out to be a pioneer in its industry. The company is engaged in manufacturing natural skincare and wild fragrance, especially for men. Don't use plagiarised sources.Get your custom essay just from $11/page
Disciple London – Disciple is a London-based company, which takes care of the well-being of the body and mind (Felix et al. 2017).The company manufactures ethical, natural, and trustworthy products for the nourishment of male skin.
Market Analysis of the competitors
Haeckels Company – The company is expected to have a compounded annual growth rate of 6% in the next five years (Atwal and Williams 2017). The e-commerce platform of the company is expected to grow at the fastest rate due to an increased number of customers.
Disciple London – The company is believed to have a growth rate of 5.2% in the next five years (French and Gordon 2019). As compared to Haeckels and Modern Man Company, Disciple London is estimated to have the slowest growth rate in the industry.
Conclusion
From the above presentation, it can be concluded that the marketing strategies applied by the Modern Man Company have proved to be effective up to a certain extent. The company has a conspicuous presence in the market. Still, the growth rate is average as compared to its top competitors.
References
Atwal, G. and Williams, A., 2017. Luxury brand marketing–the experience is everything!. In Advances in luxury brand management (pp. 43-57). Palgrave Macmillan, Cham.
Blank, S., 2020. The startup owner’s manual: The step-by-step guide for building a great company. John Wiley & Sons.
Felix, R., Rauschnabel, P.A. and Hinsch, C., 2017. Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70, pp.118-126.
French, J. and Gordon, R., 2019. Strategic Social Marketing: For Behaviour and Social Change. SAGE Publications Limited.
Parsons, E., Maclaran, P. and Chatzidakis, A., 2017. Contemporary issues in marketing and consumer behaviour. Routledge.
Thyne, M. and Hede, A.M., 2016. Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters. Journal of Marketing Management, 32(15-16), pp.1478-1493.