The National Association of Realtors website
The National Association of Realtors is a trade association of Americans that represents members of councils, societies, residential and commercial real estate industries. The collective membership of this association is composed of real estate professionals, property managers, residential and commercial brokers, and appraisers.
The mission of this association is aimed at supporting all stakeholders who work to protect, preserve, or improve the right of property to others. The mission of the NAR is a summary of its international outreach goals. These goals are the creation of a conducive environment for Realtors to work professionally to get profit in the global market, promoting ethical practices in the real estate field by recruiting and retaining realtors with expertise. Besides, increasing member involvement and business outreach, preparing realtors for adjustments in the global economic markets, and linking members of NAR with international real estate experts.
From the mission statement, the NAR’s mission statement can be stated with an elevator pitch of being an association that puts the value of its members at the forefront. The association provides a value proposition by giving members professional standards and guidance that will enable them to thrive in real estate. Professional development is offered to the members of NAR so that they work towards becoming the industry’s top professionals. The NAR’s mission statement motivates its members by giving them the energy of ‘Challenge your mindset.’
The web address for the NAR website is www.nar.realtor. Their website is detailed, and it contains all the relevant information about the association, including links to their social media platforms, sign up option, and educative resources. Besides, the website also provides one with the opportunity of giving feedback about the association.
The social media for NAR is designed to enable Realtors in the offline market to utilize online tools. They have uploaded series on every social media platform that provides information on marketing and steps on the utilization of general marketing tips. Additionally, the social media of NAR has a detailed member profile to enable people to become familiar with the identity of Realtors in regards to business practices, economic characteristics, and key demographics. There is also the presence of a technology survey that enhances the social networking of Realtors by providing data and research reports. Some topics offer information on the usefulness of each social media platform to Realtors such as Instagram for real estate professionals and Pinterest for real estate professionals. The social media platforms also provide Realtors with automated ways of promoting their businesses. However, the social media of NAR can be improved if they provide tools to identify Realtor trademark misuse among usernames on all social networks.
According to the Federal Elections Commission, they collect 78,000 dollars from the NAR from civil penalties and registration as a political committee. In the Open Secrets website, NAR gets 2,789,641 dollars from contributions, 41,241,006 from lobbying, and 318,369 dollars from outside spending. The association spends money to support or be against candidates during elections. However, most of the independent expenditures are allocated to support democrats. They further spend their money on candidates and leadership PACs.
The NAR can improve its efforts by implementing new ideas. According to the NAR website, only half of all licensed real estate agents are Realtors, and one can become a member of the NAR by joining a local real estate association. This requirement can be changed if the NAR forms its independent real estate association to provide direct membership to people. This change will reduce the extended membership to direct membership and thus give members a greater sense of being part of the association. This change will enable the goal of ‘enhancing the value of belonging’ to be realized.