The reasons for visiting the spa centers

The reasons for visiting the spa centers

The reasons for visiting the spa centers in the recent century have transcended the traditional reasons for visiting spas. With the kind of lifestyles that people are embracing, ones with busy work schedules with little or no time to relax, spa centers have become a necessity. Taking holidays in the current century is viewed to be a necessity, unlike in prior times when it would be viewed as a waste of resources. Different scholars have pointed out diverse reasons why people are motivated to visit spa centers globally, and one of the leading motivations for visiting spas is relaxation. Spa centers offer varied equipment and services which ensure that people relax, for instance, Jacuzzis, steam baths, massages, and salt baths, among others. The second demand motive for spas, as noted by different scholars, is health benefits. People are motivated to visit spa centers because they associated them with improved health. Other than relaxing, most scholars highlight that people are motivated to visit spa centers due to the urge to reconnect with their loved ones. Owing to the relaxation and the environment that spas offer, it is easier for people to reconnect and even resolve disputes in such an atmosphere.

As Petrović and Barović (2018) highlight, most people are motivated to visit spa centers like Vrnjacka Banja because they perceive that the waters in the spring have healing properties. It is true that spa centers have advanced over the years, and they aid in improving the general health of people because they work with healthcare organizations to ensure both preventive and curative treatment for conditions such as diabetes, high blood pressure, and hypertension, among other conditions. Weight loss is the other reason that has been emphasized by scholars as to the reason for visiting spa centers. In the 21st century, most people are conscious about their weight and how it affects their appearance, self-esteem, and even their health, which is the reason why most people are motivated to visit the spa centers. While the same reasons for visiting various spa centers globally, Vrnjacka Banja has been of particular interest to consumers because of its naturally occurring waters that are perceived to have healing properties..

One factor that has been noted to contribute significantly to consumer attraction to spa centers such as Vrnjacka Banja is customer service (Rajković and Vasiljević, 2017). Customer service plays a critical role in determining whether a customer will come back or will be completely driven away. In spas, just like in other businesses, customer prioritization is significant. The approach established in Vrnjacka Banja is the use of questionnaires to gather consumer feedback regarding their preferences, what they appreciated, and approaches that were a turn off for them. With the constant changes in the business world, organizations such as Vrnjacka Banja have ensured that they have advanced their technology to measure up to the demands of consumers. Approaches such as computer-guided meditations have become a norm in the organization, which ensures customized meditation practices. Further, technological tools like CRM have been embraced, which has been a productive means of keeping customer data and keeping up with their demands based on their preferences as well as reducing challenges associated with queuing and waiting (Dewnarain et al. 2019). Proper customer service, as per this study, suggested that it drives customer satisfaction and thereby promoting repeat business.

Notable trends in the spa industry include increased demand for wellness (McCarthy, 2019). Other than the need for relaxation, people are highly concerned about their wellness. Beauty and fitness in the spa industry are in high demand, and spa centers are forced to restructure their centers to meet with such needs. Also, instead of looking for an experience that lasts for a few hours, people are concerned about getting experiences that last longer. Instead of simple face massages, people, as well as spa centers, are now concentrating on attaining harmony between the body and the soul. Further, there is an increase in personalized experiences to deal with diverse issues that individuals deal with, for instance, insomnia. Spa centers such as Vrnjacka Banja, instead of sticking to the traditional approaches, they have advanced their practices so as to improve the experience, like the use of soy candles to moisturize the skin as well as infuse nutrients in the skin which improves the overall experience of clients.

The results obtained from the primary research conducted showed that the motivations for visiting spa centers conquered with those presented in the secondary research. A majority of the respondents visited the spa center in Vrnjacka Banja was relaxation. A significant percentage of the population interviewed was married, and perceived relaxation and bonding to be the prime reason they had been motivated to visit the spa centers. A majority of the women also suggested that weight loss was among their top priorities and motivation for visiting the spa center in Vrnjacka Banja owing to the equipment and facilities in the centers, such as salt rooms. Health was also another major motivation for visiting the spa center in Vrnjacka Banja. The survey conducted also showed that several people were motivated to visit the spa center due to health benefits that they would draw from the water springs in Vrnjacka Banja, the saunas, and other baths in the spa. The belief by most people was that spa centers offer diverse benefits, as such motivations for visiting the spas differ.

Recommendations

The results of this study have yielded some interesting information about the characteristics and preferences of spa-goers. The socio-demographic variables revealed in the study suggest that spa centers such as Vrnjacka Banja need to establish spa activities that could attract people of various demographics (Dimitrovski and Todorović, 2015). There were no people over the age of 56 in the spa center, as per the study conducted. It is thus recommended that the spa center establishes ways of encouraging persons over the age of 56 to visit the spa center. Most people over the age of 56 are financially stable and have a sufficient amount of time, as such, by reaching out to this population, the number of customers in the spa center would increase and so would the revenues of the company because of the financial capability of this age group. The spa center could invest in conducting further research on the motivations that this age group has for visiting the spa center, and then adjusting their services to offer these needs.

It is also recommended that the spa center in Vrnjacka Banja invest in service diversification based on the demographics obtained and the motivations of people to visit the spa center (Guo et al., 2016). A significant percentage of the population is made up of the young population, yet the representation of the young population as per the study conducted was 15%. Most of the young people can barely afford the services offered in Vrnjacka Banja due to the high pricing. To reach out to this population as well as other categories of people who desire economic services, it is important that Vrnjacka Banja invests in providing a wider range of spa services at economical costs. Different approaches can be used to ensure that the costs of the services are reduced, for instance, the use of virtual guided services, which will reduce the cost that would have been incurred in paying a guide; as such, the overall costs could be cut.

The major motivations for visiting spa centers globally include the need to relax, health needs, weight loss, and bonding with loved ones, among others. It is thus recommended that the spa center in Vrnjacka Banja collaborates, not only with health care facilities, but with other healthcare practitioners such as psychiatrists, podiatrists, occupational therapists, bereavement counselors, and pastoral care workers among others to ensure that the health benefits that clients get from the facility are satisfactory (Ivana Blešić et al., 2014). Instead of offering generalized health care, the institution can work with individual consumers and individual healthcare professionals to meet with the desired healthcare concerns of individuals. For weight loss, it is recommended that the spa center invests more in wellness facility and sports center, and offer services such as wellness awareness at no cost as a means of luring many people to visit the wellness center. It is also recommended that Vrnjacka Banja conducts further research on factors that visitors in the spa center find to promote relaxation.

Research conducted by Dewnarain, Ramkissoon, and Mavondo (2019), noted that customers are the biggest assets in the organization. Customer satisfaction is thus a significant factor that organizations like the spa center in Vrnjacka Banja need to consider. It is thus recommended that the spa center in Vrnjacka Banja invests in employee training and motivation as it will have a direct impact on customer satisfaction and, in return, improve their loyalty and also increase the number of customers in spa center as Allen et al. (2019) suggests. Pieces of training can be scheduled annually or twice in a year where employee-customer care skills, as well as service provision skills, can be improved, and they can also keep up with the customer satisfaction and motivation on spas and its services globally. To motivate the employees, promotions can be offered; pay raises, as well as financial gifts, can be given to promote the working morale of employees, which will have an overall positive impact on customer satisfaction in the spa center in Vrnjacka Banja.