The Spazio Collection (Fiorucci)
Student’s Name
Affiliation
Course
Professor
Date
Executive Summary
Spazio is an Italian fashion brand that was inspired by the mega-brand Fiorucci. Spazio clothing mainly focuses on an elegant dress with luxurious designer styles. The brand is unique because of its quality and high-end pricing. However, the current generation is very keen on the idea of fashion. This taste has given both designers and sellers the challenge to update and move by the changes. Though this is so, the fashion and designing industry has been vital to ensure that peoples’ tastes and preferences are kept to their standards and needs (Black, 2009). This step has given designers a challenge to ensure that their brands focus on market trends. The designers have also observed that aged people are nostalgic about their old patterns. Young people also tend to feel their parents’ fashion and trend. This idea has given them a feeling of their memories. The Italian brand Fiorucci has been able to manage these market trends by focusing on what the people want. The brand Fiorucci has been able to survive in the market for many years.
The name Fiorucci is used to refer to an Italian fashion label. However, the brand was an original idea of Elio Fiorucci. The brand was launched in Milan in the year 1967. Designers inspired Elio Fiorucci in London. Fiorucci brand rose to fame in early 1967 and has managed to be top on the market since then. The brand designers majorly specialize in statement logos, edgy denim, and nostalgic separates (Moedas, 2006). The brand has managed to expand its branches in many countries worldwide over many years. The brand, over recent times, has led to engaging the online market through sites like Instagram and Facebook to expand its market.
Analysis of Spazio’s Brand
Spazio gets featured in many clothing designs. An excellent example of the plans includes both official and streetwear. The clothing takes a wide range. It consists of an array of polo shirts, button-up, and dress shirts and jeans shorts with modern fit distress that gives the fashion a complete look. The brand’s design and the look are unique in its ways. The brand is also accredited to some of the biggest celebrities in time. This idea has managed to give the brand an edge over other brands in the market. Spazio management is also to observe the trends in the fashion industry and update to the changes. The brand has also been able to invest in streetwear type of clothing. This streetwear idea is mainly aimed at boosting brand sales and market share.
With a highly competitive market in the fashion industry has made the Spazio brand to act in the direction of customer satisfaction. The management has been compelled to invest in the most appropriate technology and employ highly skilled laborers in its manufacturing process. The Spazio brand has managed to attain a global market share in the clothing industry. Primary brand products have spread to items such as wristwatches, shoes, and footwear to a variety of other home and personal clothing requirements (Choi, 2012). The company is also keen on the acts of the competing firms in the fashion industry. Spazio management has employed analysts and technology to identify the threats posed by the competitors and then work on their weakest points. This approach has enabled the brand to remain at the top of the fashion industry.
Summary
The shifts and changes in the fashion industry have been observed over many years. This observation has led to the development of many companies that deal with clothing and fashion matters. These companies are mainly attributed to their founders. The designers of the Fiorucci Company inspired the Spazio brand. People’s dressing and tradition mostly inspire designers. These designs also focus on international markets (Crane, 2012). This step also makes the company focus on the various market demands based on the differences in geographical location and culture. The company’s branch in overseas markets is to focus on the needs of the local market. Sometimes the Spazio shops are needed to tailor their products to individual customer needs. The company can identify these trends based on the customer’s shopping history and online purchasing platforms.
Conclusion
In conclusion, the Spazio brand is unique. The brand has been able to respond to and capture the market demands of various people. This brand is also focused on the culture and traditions of the people. The capsule collection has focused on the Italian Spazio brand and how it has been able to capture and thrive in the current market. Designers of the brand have managed to tailor the brand to suit various genders and ages in the market. This step, coupled with the unique design, has accomplished to give the brand a significant breakthrough in the fashion industry. On my part, I love and admire the brand. It has made me to stock my wardrobe with many Spazio brands. Spazio is a brand for all.
References
Black, S. (2009). Editorial in Fashion Design, Creative Process, and the Fashion Industry. Fashion Practice: the journal of Design, Creative Process, and the Fashion Industry, vol. 1, no. 1, pp. 5-8.
Moedas, A.C. (2006). Integrating design and retail in the Clothing Value Chain. International Journal of Operations & Production Management.
Choi, M.T et al. (2012). The Consumption Side of Sustainable Fashion Supply Chain. Journal of Fashion Marketing and Management: An International Journal.
Crane, D. (2012). Fashion and it’s Social Agendas: Class, Gender, and Identity in Clothing. University of Chicago Press.