The use of transtextual in film industry
A text is describe as a tissue of quotations and it is also a multidimensional space that is original, clash and blended. Transtextuality was a study made by Gerard Genette where he defined as the relation between texts with another text. The relation covers all aspects whether concealed or obvious .Julia Kristeva had first discovered about Intertextuality however Gerard expanded it and discovered that it is under transtextuality which is divided into different types. The relation between text mostly in the film industry involve semiotics, structuralism and post –structuralism. Transtextuality is also described the way texts communicate with other text. In the research there will be an outline on reasons as to why most film industries prefer using fictional transtextual to star personae.
The use of transtextual in film industry
Most film industry prefers using transtextual because it is part of every story made. It also describe on how a text relate to itself .When using transtextual all words said will be understood which will make it easier for a film start play his or her role in a perfect way. In a film transtextuality is what fiction is made of and each character role can be retrieved by the use of different text which in most cases are convert into allusion and maelstrom of idioms. In the modern film its various forms is easily recognizable and help the film start to understand on what they are supposed to say. In the film industry some of the famous film star like William Brandley and Scallette prefer using fictional transtextual in their acting career .Brandley being a producer he knows the importance of using transtextual in the film industry because that what makes a film interesting.Using transtextual help the film industry create different ideas, communicate different themes and universal cinematic language.Additionallt it can be either direct or indirect these there is no need for the film maker to covey different ideas directl.Also any textcan be considered as transtextual because it is said to be build on the structure that had existed before it.
In the film industry most content that are used are borrowed from the literary traditions, social and customs. Through transtextual the film industry is able to build self-conscious intertextual relations with all the available discourses and texts. According to – film maker use and take the subject and plot their different stories form the different sources that they have around them. The resources used can be based on economic system, social-culture traditions, prevalent beliefs, and legends and political. In a film it is described as text that illustrates stories, contains messages and has different characters that have different role .Using transtextual in film industry is not just a random slice of life rather it is a structured discourse. Film star need to read and understand the content they are given and for one to be a critical reader an individual need to understand that a text is developed with a certain content. Also with the knowledge of transtextual one will know that interpretation and meaning of content are affected by different sets of circumstances.Besides it is also used in the film industry because it creates connection between themes,images,characters, and languages which mostly depends on similarities in discourse,language and genre.