The VRIN analysis
The VRIN analysis for Disney is essential since it assists in offering an insight into the sustainable competitive advantage of the company. It typically involves assessing the internal resources of the company to evaluate its competitive edge. The VRIN analysis for Disney is represented as below.
Valuable
The economic resources of the company are extremely worthy since they assist the firm to invest in exterior opportunities that emerge. The resources also capacitate Disney to combat external uncertainties that threaten its operation in the competitive business environment. Moreover, the workers of Disney act as valuable resources for the firm. A substantial section of the employees is well skilled and educated, and this usually enables them to generate more produce for the corporation. The enhanced level of output induced by the skilled workforce habitually improves the performance and competitive advantage, which considerably helps in promoting the sustainability of Disney in the aggressive business environment. A strong distribution channel is also a useful resource for the firm as it enables the firm’s products to reach a large customer base. Lastly, Disney has a well-developed media network that allows it to reach out to more customers across the globe. Don't use plagiarised sources.Get your custom essay just from $11/page
Rare
Reliable economic resources are rare. A few organizations in the sector usually enjoy strong financial resources. For instance, Disney enjoys strong financial resources, which typically boost its competitive advantage over other firms in the sector. The workers of the firm are also a rare resource. The firm has highly qualified workers, unlike the case of other firms. Likewise, the compensation programs employed by Disney to retain the employees are unique since they contribute to a high retention rate compared to the programs employed by their rivals in the industry. Disney’s consumer products and distribution networks are also rare. The company’s consumer products are categorized into distinct divisions aimed at enhancing its sales and profitability.
The categorization of the company’s consumer products is rare because it is unique compared to the consumer products of other firms in the industry.
Imitable
The financial resources of Disney are expensive to imitate. The company has acquired the resources through prolonged profit for a long duration. Therefore, it is challenging for young firms to emulate the financial resources of Disney since they will have to accumulate vast amounts of profits for a longer duration to match Disney’s financial resources. The distribution channel of Disney is also expensive to emulate by the rivals, especially the young companies in the industry. Disney has developed its strong distribution network for a long time; hence it will be quite challenging for the young firms to imitate the company’s distribution network since they will have to incur huge costs and time. The media network of the company is also not imitable for the young firms in the industry because of the high costs associated with the installation of such a media network, which is aimed at reaching a large customer base.
Non-substitutable
The distribution and media network of the company are non-substitutable. Disney’s media networks include but are not limited to local and global cable networks, TV networks, and local television stations. The media networks are non-substitutable because they help the firm to reach a large customer base evenly distributed across the globe. The financial resources and the highly skilled workforce are also non-substitutable because they generally contribute to a highly competitive advantage of the company over its competitors.