Toyota Company
Company Profile
Toyota Company is owned by the Toyota Group and they branded it a name the Toyota Motor Corporation. The company is a multi-national automotive manufacturer with its headquarters in Toyota, Aichi Japan. The company the fifth largest company in the world by revenue as at October 2016. The company was the first automobile manufacturer that produced over ten million vehicles per annum since 2012 (Bortolotti et al, 2015). The company also is the leading producer of hybrid electric vehicles which encourages the mass market adoption of the hybrid vehicles. In January 2017, the company had a cumulative sale of the newly launched Lexus hybrid passenger car together with the Toyota sales clinched 10 million milestones. The recently invented Prius plug-in hybrid allows for the all-electric range of 25 kilometers. The Prius family is the world’s top-selling hybrid nameplate in the Toyota Company. The company also offers non-automotive products which include the e-Toyota which is an integrated IT service to Toyota vehicles, retailing finance via the credit cards, housing, marine products, and achieving biotechnology and environmental protection services. The company however still struggle to maintain its global reputation for quality automobiles.
Management Planning
The current management planning at Toyota aims at fulfilling the symbols of the image of a tree. This image has been chosen to symbolize the global vision for this company. Management planning regards the roots of the tree as the guiding principles at the company (Liker & Franz, 2011). The fruits are the better cars and other non-automobiles that the company creates to better the lives of the customers. The current management also considers the trunk of the tree the underlying support for product creation. The management planning seeks to produce environmentally friendly products which aim at achieving a comprehensive environmental management to enrich the lives of the communities. The company’s top management is the President Akio Toyoda who manages it through corporate governance. Don't use plagiarised sources.Get your custom essay just from $11/page
Employees’ Perception
The company is keen on upholding good employee’s relations. The research and development (R&D) structure at Toyota covers everything starting from the basic research to advanced engineering. Most employees hold a belief that the presence of the R&D in most of the branches all over the world creates good employee relations with their employers. The employees are fully protected during and after the working hours to avoid health hazardous scenarios (Bortolotti et al, 2015). However, being a struggling company to maintain its global reputation, the employees face series annual rotation in search of the innovative minds. This is not perceived well by those who perhaps have lost their jobs in one way or the other.
Organization Culture and Communication
The organizational culture defines the responses of the employees to challenges which the company faces in the global market. The organizational couture at Toyota is used to maximize the resources which support innovation. The company is careful in promoting and facilitating organizational learning through various seminars and conferences. The changes in the organization structure for the company are however mandatory once in a while. Again these happen because the company and its management are committed to promoting the leadership qualities in its employees. The organizational culture projects all the importance of supporting appropriate for a good global business reputation. Some of these processes are cumbersome and thus the company is still considered a struggling company (Liker & Franz, 2011). The characteristics of the company’s organizational structure follow teamwork, continuous improvement through learning, quality, and secrecy. The company also employs the principles of management when it comes to communication. This communication is majorly a top-bottom communication approach. It’s majorly done verbally in meetings or written like in the cases of company memos. Being a global company, it struggles to absorb international employees who will not be disadvantaged in terms of language briers. If all the above factors are well considered, Toyota Company can still recover it reputation for quality products despite counterfeits flocking the world market.
References
Bortolotti, T., Boscari, S., & Danese, P. (2015). Successful lean implementation: Organizational culture and soft lean practices. International Journal of Production Economics, 160, 182- 201.
Liker, J. K., & Franz, J. K. (2011). The Toyota way to continuous improvement: Linking strategy and operational excellence to achieve superior performance. McGraw Hill Professional.