Types of customers I hope to attract and how they will benefit from my products and services

Types of customers I hope to attract and how they will benefit from my products and services

Types of customers I hope to attract and how they will benefit from my products and services

Customers have a very crucial role in a business. Therefore, understanding the kind of customers, one wants to attract will help in allocating resources to generate good revenue. I want to draw three types of customers, including Loyal customers, Impulse customers, and discount customers (Roy, 2018). Loyal customers will be the most important people I would like to appease. This is because they are the ones I expect to contribute to buying most of the sales. These kinds of customers are useful because they are always loyal and give value to a product heavily, and they can even recommend my products to others. I will attach importance in their input, get their feedback, and involve them in decision making so that my business can grow.

Besides, Impulse customers will also be attractive to consider. I like this type of customer because they usually don’t have anything in mind to buy. They just come and purchase spontaneously. Therefore, they end up buying a lot of products. It is also effortless to recommend new products to them. These customers will benefit from new products that come in the market because it will be easy to persuade them to test them and give feedback (Pearson, 2016). I would also put useful products on display so that they can purchase what pleases them. Lastly, the other type of customer I would like to attract is discount customers. These customers will play a significant role in turning over my company inventory. This is because discount customers buy products at full price and look for the best markdowns. Therefore, when I start offering discounts on my products, they will benefit because the more the discount, the more they tend to buy.

References

Pearson, C. (2016). Customer Types and the Empathetic Response. The Reference Librarian,

55(3), 256-261. https://doi.org/10.1080/02763877.2014.910974

Roy, S. (2018). Effects of customer experience across service types, customer types, and time.

Journal Of Services Marketing, 32(4), 400-413. https://doi.org/10.1108/jsm-11-2016-0406