Typography

Typography

Typography is defined as the process of adjusting any text within the planning area, which makes it become a great content. The purpose of typography is to create a better image as well as preserve any aesthetic value of the material. It is necessary since it provides a better opportunity of getting the tone of the website as well as ensuring that the user has used the best level of expertise. For instance, anyone that tries to visit your site, they do not go for the look or graphics used for the website, but they go directly to the content.  The reason for this is due to the texts that have been used to come up with the I formation contained in the website. In this case, one must consider coming up with the best texts and graphics when creating content for the site (Keyes, 1993). It is essential when one thinks of using typography. Typography is essential since it is part of transcribing the content contained on the website, which gives someone a better feeling. Typography is significant in that:

Attracts the reader

The main o coming using typography is to try and come up with the right font that will be accepted by the people. The font needs to be neat and clean. The other thing is that one should not choose a tiny font. It is essential to select exploitation fonts which apply to any presentation. The font is critical in that it contributes towards adding the process of the text. It, therefore, assist the readers in being able to read the text without difficulties. In this, choosing the right font, color, and text size will play a significant role as it will attract the customers who will want to find out what is in the text.

Medium of communication

Any website that is created its primary purpose is to conduct the business of some products or services. Anyone that wants to look for any assistance, they will visit the website and look for the data that they want. It is made successful through the use of typography. The way the website has been arranged through its colors, contents, and font used makes it easier for someone who wants to reread the content and look for what they have been looking for (Peterson, 2012).  The website is, therefore, one of the easiest and most straightforward means of communication as it allows one to look for what they want.

Catches the attention of the audience

Typography also plays a vital role as it helps capture the audience of the reader. It has been created in a way that it is straightforward hence will not struggle to look for content. One will have an interest in what is on the website through the text and font that has been used. It will, therefore, make it easier for one to try to look for any content. Typography, in this case, plays a significant role by giving the text some light and coming up with better graphics that attract the attention of the reader.

Conveys a particular feeling

Content can be of any form. It comes in different ways. It can be in the form of games or videos. The content, in this case, contains some exciting options. For instance, one may want to choose the game of their preferences. In this case, while coming up with the game, one needs to come up with the content that will attract the attention of the viewer. It is also necessary to consider coming up with something that will be accepted by many. One can choose to use plain fonts that that is easier to use.

Color hormones

Complimentary colors

Pros

They help create attention once someone gives them a false impression with the opposite colors. It helps one discover how to use some of this neutral; colors, which provide them with strength.  It gives them a better feeling where the orange and blue colors come up with a cool brown, and also the yellow color comes up with red, which brings about a gray color (Quan,  Changde, and Mingjiu, 2006).

Usage

The colors that are different from each other within the color wheel will be termed as the complementary hues whenever they are combined to come up with two complementary colors.

Cons

Not having sufficient information will lead to hazardous color once one uses the complementary shade, and it will tamper with the method and favor the flatten coloration.

Analogous colors

Pros

The advantage it has over the monochromatic is straightforward and presents a more vibrant, colorful solution with the color scheme.

Cons

The color is not vivacious because of the complementary scheme.

Usage

One is not advised to use too many hues on the shades because it will end up disrupting the harmony and balance of the colors.

Triadic color

Pros

It has excessive distinction and a conversing harmony

Cons

It’s not unique due to its complementary scheme

Usage

In case the hues are flashy, they subdue them.

References

6. Z. Quan, L. Changde and Y. Mingjiu, “An interactive colour harmony design system based on colour vision law,” 2006 7th International Conference on Computer-Aided Industrial Design and Conceptual Design, Hangzhou, 2006, pp. 1-6.
7. Ivanova and P. Stanchev, “Colour Harmonies and Contrasts Search in Art Image Collections,” 2009 First International Conference on Advances in Multimedia, Colmar, 2009, pp. 180-187. doi: 10.1109/MMEDIA.2009.41

Keyes, E. (1993). Typography, color, and information structure. Technical communication, 638-654.

Peterson, G. N. (2012). Cartographer’s Toolkit: Colors, Typography, Patterns. PetersonGIS.