Verizon Communications, Inc.

Verizon Communications, Inc.

Verizon Communications, Inc. is an American multinational telecommunications holding company, which engages in the provision of broadband and communication services through wireless and wireline segment. The company is based in New York City where it is incorporated in Delaware, However, its corporate functions and executive leadership are located in Basking Ridge, New Jersey. The company was formed on June 30, 2000, with the merger of the Atlantic Corp and Bell GTE Corp.

Verizon Communications, Inc., employs its marketing mix to maintain a top position in the telecommunications market. This method of marketing specifies the tactics and strategies to be used to implement its marketing plan, inclusive of the variables of place, promotion, price, and product. Also in order to advertise their products the company develop their products with high-quality standards; a way to differentiate its services from the services of their competitors in the market

Verizon Communications, Inc faces stiff competition from AT&T Inc, T-Mobile Us, Inc, AAPL, and sprint corporation in terms of overall sales, gambling for the employees in the market, market cap, final profitability amount, and the progressive overall growth of the company as compared to its rivals. This is so since with new the new iPhone 7 hitting all over the country leads to an increment in defections as a result of customers salting for the best deals on Apple’s. Also, T-Mobile and Sprint have already cut overall prices on their cooked up free iPhone 7 offers an unlimited data plans for customers willing to trade in an older model as opposed to wireless plans that Verizon has introduced therefore raising its services prices.

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