Visual Rhetorical Analysis
- Cheese ad
Analyzing this advert based on the three modes of persuasion, the advert seems to persuade its audience through the message. Thus, the Ethos mode of persuasion is most applied. Though the message, the advert appeal to the audience to consider the product through reasons. Since many people are currently considering a natural product, the advert pursed people based on its natural aspect.
- Pen ad
The pen ad uses Ethos majorly as the primary mode of persuasion. The advert uses a photo of Shonda Rhimes who a famous American television producer, film writer and an author. Although it is meant to advertise a pen, the main picture of this celebrity plays an essential role in establishing the reliability and credibility of the pen. Additionally, the advert also employs Lagos. In the statement, the G2 claims to be producing the longest lasting smooth pen. Such a statement is meant to persuade the audience through quality of evidence.
- Greenpeace ad
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The Greenpeace ad, on the other hand, persuades the audience through the pathos mode. In this style, the advert is meant to appeal to the audience’s emotions. Such is achieved by showing a weak and emaciated polar bear possible due to ice melts from climate change. Through the picture, the advert attracts empathy for the polar bear and thus persuades one to contribute towards saving it.