What are the different types of explainer videos?
Video marketing works effectively for different sizes of business ventures. This is commonly known by marketers and company owners so that they choose the right type of explainer video for brand promotion. As different categories of videos are coming up, there is increasing popularity among the video. Using the right type of video shall help you get the desired result from the brand awareness of company products or services.
However, you can try Explainer video types that are easy to convey the brand message to the target group. Through this, the business is able to add different effects of the texts, images, and objects in the video. This gives a special effect to the video, making it appealing for the potential group of customers.
Through the effective use of an Explainer Video, it is possible to powerfully spread the brand message to the target group in a quick time. As the name of the video type goes, through this, you can explain the video better. Don't use plagiarised sources.Get your custom essay just from $11/page
Categories of explainer animation
- Whiteboard Animation
If you wish to illustrate the product or service that the company caters to, the whiteboard animation is a suitable option to try. With simple drawing and illustrating on whiteboards, it is easy to explain the main concept of your brand with the help of this video. This is useful among small business ventures in which the sequential use of images helps to convey a message to your target group. After going through the video, they will get to know about the whole story of the brand and its concept. They can draw a picture of what they have seen in the video in their mind. However, to make the video effective, try to match the voiceover with the video that shall help to grab the attention of the target group better.
- 2D Character Animation
Among the Types of Explainer videos, this type works the best for different kinds of business. Its unique point is that it takes less time and money to create the video. The explainer videos are reasonable to create, and therefore, you can opt for the video production service from suitable sources. If you are opting for it for the first time, try to get it from a reputed and trusted source that ensures quality video production service. In this style, you can incorporate both scenes and style that helps create the illusion of depth in the video. For this, it is the perfect option in the case of B2C and B2B business ventures that helps to make the video more engaging for the customers. If it can suitably attract the customers, it will be shared more among the audience.
- Live-Action
As the name of the video category goes, it is recorded with a camera. This is perfect for the companies that want to build up strong relationship between the brand and the potential customers. The main motive of the live explainer video is to show people performing tasks in real life that make it easy for potential customers to understand the value of the video better. With its power to engage the customers, it is often used in company testimonials. The visual effect and the activities make it a great combination to enhance the quality of the video. However, you have to spend on the editors, actors, and the production service to make this video a successful one.
- Stop Motion
In stop motion technique, an object is photographed in small internals to create the illusion that the object is moving. This technique is expensive compared to others. Moreover, if you wish to make changes in the video, it may not be possible, or it may involve a lot of time and money. The visual effect through the stop motion technique can match as human thinks about a particular brand.
- Utility of kinetic typography explainer
Typography video is suitable for promoting different types of service and products. This type of video helps deliver a suitable brand message as you can play with words and objects uniquely. Try to choose the attractive font and style of the video that will catch the attention of the customers better. An exciting script, right format, proper fonts will help to make suitable video for your brand. It should be prepared in such a way that it sticks to the audience’s memory, and they choose to opt for your company’s service over others. Thus, it involves less cost with little production time.
- Screencast
The screencast is known to be a digital recording of any screen capturing, and it includes audio narration. It is a low-cost alternative to make an explainer video, companies tend to use it. This is also a suitable option when the company has to upload any tutorial video. Also, if a company is planning to launch software or platform, the screencast type of explainer video is the suitable option to try for the best results. Using simple software, one can record the screen and this is used by the startups.
- 2D Infographics Animation
This is another category of 2D animation that is perfect for small businesses. But surprisingly, it does not have 2D characters in it. Other than this, it incorporates visual effects in the form of images and texts that is together termed as motion graphics. This enhances the quality of the end video that is used for brand promotion. For promoting annoying service or product that the business caters to, this category of explainer video is the suitable option. To make the video lively and colorful, adding motion graphics is the perfect option. In this way, the viewers will love to know about the details of the company products through the help of the video.
- 5D Animation
Though there is the option of creating 3D animation videos, it involves technical skills and a lot of money. As a suitable alternative, you can try using 2.5D animation that works the best for the explainer videos. Here, one will get the blend of 2D images along with 3D objects that perform on the same platform. With this, it is possible to make the video appealing and add more sophistication to it.
The Concluding part
Therefore, the different categories of explainer videos shall help you decide on the best one. Try to pick the one that is suitable for your business requirements and meet your budget the best. When planning to incorporate a customized animation video, it is better to opt for the right explainer video service. With plenty of options available, you have to choose the right one. This will ensure that you get the suitable video production service from professionals. Try to hire a service that is able to create a unique explainer video that is suitable to promote your brand and helps add value to the brand name.
About KrishaStudio
When looking for a high-quality service for your business to deploy explainer video, KrishaStudio is the suitable one. With years of excellence, it is catering to different demands of customers. So, it offers customized service for the clients. To get a professional and quick response for your explainer video, it is none other than KrishaStudio. So, get in touch with our experts today and talk in detail about your video requirements. This shall help the expert team to incorporate the elements better in the explainer video they create.