What do you need to know about packaging your food product?
Packaging the products, being a part of the food industry, is not the easiest of jobs. Many factors are at work in this regard. You will need to comply with the rules and regulations of the government, and make sure that the food gets packaged safely. The food should stay fresh, free from allergens, and packed in safe containers or packets. Here are a number of factors you have to note about packaging your food products.
The details of the product
It is important to know your product, but that is not all that you need to be aware of. First off, you need to know if your food has any allergens, and moreover if there are any allergens in the facility where that food gets packaged. For instance, your product might not have nuts or dairy, but they might get made in a facility that uses those ingredients. The facilities need to be clean from those ingredients if you want the product to not come in contact with them.
The requirements for labelling
You need to understand the requirements for food labelling. The label needs to specify the ingredients in the product, the dates of manufacturing and expiration, the serving sizes, the storage needs, and more. The guidelines for labelling have undergone a lot of updates in recent years, and, being in the business, you need to know the latest regulations. It is important for you to ensure that you know what you put on the labelling and packaging before going to the market with new products. Don't use plagiarised sources.Get your custom essay just from $11/page
Knowing the target market
You will also have to know your target market. There are a couple of questions you can ask for understanding your target customers. Think about who wants your product and why, and what their interests are outside the product you offer. It is important to find the answers to these questions so that you are able to market the products with the right packaging to draw the attention of the customers.
Understand your production capabilities
You might have all the bases covered regarding the production of your product, but that is not all. You have a great food product, but the packaging gets done manually. What will happen if the demands increase suddenly? Will be able to comply with the rules like BRCGS Packaging Issue 6? So, make sure you take stock of your capabilities and expand them when needed.
Trust is an important factor when you are in the food industry. The customers need to trust you that your products and packaging do not adversely affect their health. The right kind of packaging can help in assuring them about that.